Toyota is the best ranked automaker on Interbrand’s 2012 Best Global Brands Report with a value of $30.3 billion, up 9 percent from 2011.
Toyota climbed a position from last year to No. 10 and is followed by Mercedes-Benz (No. 11), BMW (No. 12), Honda (No. 21), Volkswagen (No. 39), Ford (No. 45), Hyundai (No. 53), Audi (No. 55), Porsche (No. 72), Nissan (No. 73), KIA (No. 87), Harley-Davidson (No. 96), and Ferrari (No. 99).
Twelve auto brands made it into this year’s ranking, up from 11 in 2011, with Kia being the newcomer. Interbrand determines values by a brand’s financial performance, the role of the brand and the brand’s strength.
With the sole exception of Honda, every automaker increased or retained its ranking compared to 2011. Honda fell two spots and was ranked 21st, with a value of $17.3 billion, down 11 percent.
The report gave a good mark to Toyota for coming back stronger than expected after 2011’s natural disasters in Asia, and for the Prius C campaign inspired by the popular board game “Game of Life.”
As last year, the world’s most valuable brand was Coca-Cola, at $77.8 billion (up 8 percent).