If there’s one auto brand that has nothing to fret when it comes to the crucial US market, it’s most definitely Japan’s Subaru – as it eyes the seventh consecutive year of record deliveries in the country.
Actually becoming so successful comes with its own issues and worries – such as delivering all the vehicles the supply-strapped dealers are asking for. According to Yasuyuki Yoshinaga, president of Subaru brand parent Fuji Heavy Industries, the company is gunning for increased North American production capacity – its largest market – four years faster then initially previewed. The new strategy will have Subaru’s Lafayette, Indiana assembly facility build almost 400,000 units by the start of 2017. Initially, Fuji Heavy wanted to increase the maximum u=output capability to 328,000 autos by the end of 2016 and around 400,000 vehicles during the fiscal year ending March, 2021.
The executive says the automaker could report even higher sales if they had the necessary stocks and the new strategy has been made public as the company reported new, record revenue and profit for the fiscal year that ended March 31, 2015. The official said it would move to brief US dealers on the new capacity plans next week and the Lafayette factory, which currently produces the Outback crossover and Legacy sedan will move to start churning out the Impreza compact next year as the capacity expansion plan is put into effect. Subaru counts on the Indiana plant as its sole assembly facility outside its home market of Japan, with North America making up 62 percent of its global sales.
Via Automotive News