/ Motorsport, News, Toyota / US: Toyota becomes Daytona Speedway partner

US: Toyota becomes Daytona Speedway partner

Linked In Share
US: Toyota becomes Daytona Speedway partner

The Japanese company has announced a $400 million multi-year partnership with the company that operates the legendary Daytona International Speedway – International Speedway Corp.

The partnership would see Toyota the first “Founding Partner” at Daytona International Speedway, as the speed track is currently in the midst of redevelopment project and would see the automaker’s name sitting prominently across various parts of the Speedway.

“This is a unique opportunity for Toyota to elevate our brand in the motor sports community, especially through the Daytona Rising project,” said Bob Carter, senior vice president of automotive operations of Toyota Motor Sales, USA. “ISC and Daytona International Speedway will provide strong platforms to interact with our guests and most importantly, our race fans.”

Daytona Rising is the name the ISC gave to the project, due for completion in January 2016, which focuses specifically on the fan and sponsor experience for the nearly one-mile long front stretch.

For Toyota, the 11-year agreement will provide the company with naming rights for one of the five spectator entrances, the band will be granted a presence in the new “World Center of Racing” zone (which is around two football fields in dimension), the central “neighborhood” which is set to overlook Daytona’s legendary start/finish line inside the new front stretch facility.

by Aurel Niculescu (my Google+) - Monday, February 10th, 2014 - filed under Motorsport, News, Toyota. Image credit: .
Linked In Share
Related Articles
Daytona speedway partnership


Discuss: US: Toyota becomes Daytona Speedway partner

One Response to “US: Toyota becomes Daytona Speedway partner”

  1. Nanette Siemer says:

    It sickens me to see American companies taking Toyotas money. After World War II, Japan said they would destroy our country in so many words. That is what's happening! You've got people over there in Japan nonunion. Just like Kia and Hyundai. Oh yes they have a few factories here. To make it look good. But go to any major port here in the US, and see how many cars they roll off those ships.

Leave a Reply



















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Production Lexus NX leaked in French magazine
Production Lexus NX leaked in French magazineThe production version of the Lexus NX crossover has been partially revealed in a French magazine, ahead of its public debut ...
Mercedes-Benz C-Class Plug-In Hybrid gets spied
Mercedes-Benz C-Class Plug-In Hybrid gets spiedThe German based automaker Mercedes-Benz is currently testing out a new version of the C-Class, the Plug-In Hybrid, as the model ...
[Video] Land Rover outs an amazing “x-ray” transparent concept
[Video] Land Rover outs an amazing “x-ray” transparent conceptTalk about geek love and cars. The Brits from Land Rover decided to show off at the 2014 New York Auto Show an amazing concept ...
2015 Mercedes-Benz C-Class Estate spied
2015 Mercedes-Benz C-Class Estate spiedOur spy photographers have managed to capture the upcoming Mercedes-Benz C-Class Estate on camera once again while it was being ...
Bugatti launches the fifth Legends model: “Black Bess”
Bugatti launches the fifth Legends model: “Black Bess”The six-part “Les Légendes de Bugatti” Edition is drawing near to its conclusion, with the fifth model now revealed and ...
2015 Kia Sedona / Carnival teased once more
2015 Kia Sedona / Carnival teased once moreA new image with the upcoming Kia Sedona / Carnival has been released by the South Korean based automaker. Following a teaser ...
2015 Audi R8 spied
2015 Audi R8 spiedThe new generation of the Audi R8 supercar has been recently caught on camera while it was being tested on the track. With the ...
Peugeot Exalt Concept fully revealed
Peugeot Exalt Concept fully revealedPeugeot has fully revealed the new Exalt Concept following a leak earlier this week, ahead of its public debut which will take ...
US study sees Honda “Best Overall Brand”, again
US study sees Honda “Best Overall Brand”, againKelley Blue Book’s annual Brand Image Award study has crowned Japan’s Honda for the second straight year as the best brand ...
Zetsche could lead Daimler beyond 2016
Zetsche could lead Daimler beyond 2016While before this mandate the supervisory board opted to only extend Dieter Zetsche’s contract until 2016, the recent shift in ...
Ford reveals F-150 extreme testing
Ford reveals F-150 extreme testingWhile it’s a common process to test each new generation vehicle to a great extent, Ford’s new aluminum bodied F-150 is a ...
Volkswagen Golf R was launched in Australia
Volkswagen Golf R was launched in AustraliaVolkswagen has introduced the most powerful production Golf in history, the new Golf R, to Australia, where the hot hatch is now ...
Australia: New Mazda6 recall
Australia: New Mazda6 recallAnother recall is affecting the Mazda6, the second one this year, as a total of 9,000 units will be taken back to the dealers ...
GM and Toyota on record recalls in 2014
GM and Toyota on record recalls in 2014While this is a record no company would want, at least they are doing it – and hopefully will not scrub it under the carpet ...
Mercedes-Benz GLA arrives in Australia
Mercedes-Benz GLA arrives in AustraliaMercedes-Benz’s newest crossover, the GLA, has been recently launched in Australia, where the model in question will set you ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Spy-Shots of Cars
land_rover_discovery_vision_
Spy-Shots of Cars
Bugatti Legende ?Black Bess?
2015 kia sedona carnival 1
Spy-Shots of Cars
Peugeot Exalt Concept 1
2015 Ram Power Wagon 1
Bentley Hybrid Concept 1
2015 Chevrolet Silverado High Country HD 1
Porsche_bike
Spy-Shots of Cars

More automotive from inautonews
The production version of the Lexus NX crossover has been partially revealed in a French magazine, ahead of its public debut which will take place this month, during the 2014 Beijing Motor Show. Toyota’s luxury brand Lexus has released a teaser image with the new NX just a few days ago and now ...
read more
Inautonews Editors Section
Do you have £200,000? Then you can have the trip of a (hazardous) lifetime
Do you have £200,000? Then you can have the trip of a (hazardous) lifetimeAre you tired of the ever-boring home to work commute? Well, if you’re the adventurous type and can afford the paycheck, the world's most hazardous ...
Check out the everyday cars of St. Moritz – photo gallery
Check out the everyday cars of St. Moritz – photo gallerySt. Moritz is the oldest winter holiday destination in the world – and on the same time it is probably the most expensive ski resorts in the ...
Test Drive: Renault Captur 0.9 – TCe 90 – fast review
Test Drive: Renault Captur 0.9 – TCe 90 – fast review After we’ve tested almost all Renault Captur models, we decided to check out the 3-cylinder engine - 898 cc 66kw (90 hp) model. Why we’ve ...

Editors Section
Inautonews Editors Section
2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video] 2009 safest cars Euro NCAP

Latest in Safety Australia: New Mazda6 recallAnother recall is affecting the Mazda6, the second one this year, as a total of 9,000 units will be ... Report: GM asks NASA to help with recallAccording to people with knowledge of the situation, General Motors has decided to seek an outside ...
Safety Section