/ Motorsport, News, Toyota / US: Toyota becomes Daytona Speedway partner

US: Toyota becomes Daytona Speedway partner

Linked In Share
US: Toyota becomes Daytona Speedway partner

The Japanese company has announced a $400 million multi-year partnership with the company that operates the legendary Daytona International Speedway – International Speedway Corp.

The partnership would see Toyota the first “Founding Partner” at Daytona International Speedway, as the speed track is currently in the midst of redevelopment project and would see the automaker’s name sitting prominently across various parts of the Speedway.

“This is a unique opportunity for Toyota to elevate our brand in the motor sports community, especially through the Daytona Rising project,” said Bob Carter, senior vice president of automotive operations of Toyota Motor Sales, USA. “ISC and Daytona International Speedway will provide strong platforms to interact with our guests and most importantly, our race fans.”

Daytona Rising is the name the ISC gave to the project, due for completion in January 2016, which focuses specifically on the fan and sponsor experience for the nearly one-mile long front stretch.

For Toyota, the 11-year agreement will provide the company with naming rights for one of the five spectator entrances, the band will be granted a presence in the new “World Center of Racing” zone (which is around two football fields in dimension), the central “neighborhood” which is set to overlook Daytona’s legendary start/finish line inside the new front stretch facility.

by Aurel Niculescu (my Google+) - Monday, February 10th, 2014 - filed under Motorsport, News, Toyota. Image credit: .
Linked In Share
Related Articles
Daytona speedway partnership


Discuss: US: Toyota becomes Daytona Speedway partner

One Response to “US: Toyota becomes Daytona Speedway partner”

  1. Nanette Siemer says:

    It sickens me to see American companies taking Toyotas money. After World War II, Japan said they would destroy our country in so many words. That is what's happening! You've got people over there in Japan nonunion. Just like Kia and Hyundai. Oh yes they have a few factories here. To make it look good. But go to any major port here in the US, and see how many cars they roll off those ships.

Leave a Reply
















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

“Shorty” Ford Mustang going to auction – gallery inside
“Shorty” Ford Mustang going to auction – gallery insideBack in the swinging 1960s the iconic pony car didn’t just spawn an entirely new class, but also had an unconventional short ...
Honda postpones the Legend to avoid any quality mishaps
Honda postpones the Legend to avoid any quality mishapsJapan’s third largest automaker, Honda, has been recently struggling with numerous recalls and quality issues and to avoid any ...
Tesla’s Roadster to get an update soon
Tesla’s Roadster to get an update soonIt appears that Tesla’s first model, the Roadster is in for a second chance to life, with Elon Musk, the well known CEO, ...
South Korea: women’s era signaled by Hyundai’s first female vice president
South Korea: women’s era signaled by Hyundai’s first female vice presidentPark Geun Hye is South Korea’s first female president and she is naturally promoting the need for more female managers in ...
[Video] Porsche shows us how the Macan handles itself
[Video] Porsche shows us how the Macan handles itselfTo put its latest crossover model firmly in the area of the “car that drives as if it were on rails” stereotype, Porsche has ...
China: Tesla involved in “trade your old car” scheme to lift Model S deliveries
China: Tesla involved in “trade your old car” scheme to lift Model S deliveriesThe California-based electric automaker Tesla Motors is going to help its Chinese buyers trade in their older cars if they want ...
Japan: Subaru readies three concepts for the Tokyo Auto Salon
Japan: Subaru readies three concepts for the Tokyo Auto SalonNot to be mistaken with the internationally renowned Tokyo Motor Show that takes place in the fall, January’s Tokyo Auto Salon ...
Takata’s president gets the axe in wake of recall crisis
Takata’s president gets the axe in wake of recall crisisJapan’s Takata Corp, the auto safety parts maker involved in the massive airbag recall crisis, has announced that its president ...
Mercedes-Benz S63 AMG by Brabus in gold roams the streets of London
Mercedes-Benz S63 AMG by Brabus in gold roams the streets of LondonIf you need a healthy dose of bling this Christmas you should look no further than London, UK, where a Brabus version of the ...
Report – Subaru gives up plans to produce the Crosstrek in the US
Report – Subaru gives up plans to produce the Crosstrek in the USFuji Heavy Industries, the parent company of the Subaru brand, has apparently axed its strategy that called for a relocation of ...
Mercedes-Benz GLE Coupe caught in production guise
Mercedes-Benz GLE Coupe caught in production guiseCourtesy of the Mercedes-Benz Passion Blog we now have what could be the first photographs of the new GLE Coupe model, caught in ...
China: former Dongfeng official investigated for corruption
China: former Dongfeng official investigated for corruptionAccording to the country’s anti-corruption authority, Fan Zhong, a former senior executive at Dongfeng Motor Group – the ...
BYD fights off slump with chairman further investing in shares
BYD fights off slump with chairman further investing in sharesBYD Co Ltd, one of the many Chinese automakers, though famous actually for being backed by Warren Buffett’s investment fund, ...
Comparison: BMW X5 vs. Audi Q7
Comparison: BMW X5 vs. Audi Q7It’s almost been a decade since the Ingolstadt-based Audi opted to enter the sprawling SUV segment with its full-size Q7 model. ...
$5,000 reward for hit and run on Lamborghini Murcielago SV
$5,000 reward for hit and run on Lamborghini Murcielago SVThe owner of a Lamborghini Murcielago SV has announced a 5,000 USD reward for anyone who can find the driver that crashed into ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

shorty-mustang_1
Brabus_S63amg
GLE_production0
Colaj_1
ferrari f12 berlinetta tuning pp-performance 1
Mazda LM55 Vision Gran Turismo Concept 1
Range Rover Lumma Design tuning 1
Arial Nomad 1
SsangYong Tivoli 1
2015 bmw x6 tuning hamann 1
Kia-Stinger-GT4-1
mercedes-amg gt video mobile 1

More automotive from inautonews
Back in the swinging 1960s the iconic pony car didn’t just spawn an entirely new class, but also had an unconventional short wheelbase concept vehicle called the 1964 1/2 Ford Mustang III. Naturally it was nicknamed “Shorty” and the one of a kind variant has a wheelbase that lost 16 in (40.6 ...
read more
Inautonews Editors Section
2015 Ford Mondeo arrives in Romania – short test drive inside
2015 Ford Mondeo arrives in Romania – short test drive insideFord Romania has introduced the fifth generation of the Mondeo in Europe, over a 2-day event which has gotten us, automotive journalists, through all ...
Test Drive: Ford Fiesta ST
Test Drive: Ford Fiesta ST The current generation of the Ford Fiesta ST has been officially presented to the public back in March, 2012, during the Geneva Motor Show, and it ...
Test Drive: Renault Twizy – Back to basics
Test Drive: Renault Twizy – Back to basics Renault has been producing the Twizy for a couple of years now, in its Valladolid, Spain, facility but spotting one on European roads can turn out ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: 2015 Dodge ChallengerThe 2015 Dodge Challenger is the subject of a recall which has been announced recently because of a ... Recall roundup: Honda vehicles in Australia for Takata airbagsHonda has recently announced a recall in Australia for several models because of the Takata ...
Safety Section