At a press conference hosted by the New York International Auto Show, Bridgestone Corporation, and BASF SE at the Jacob Javits Center in Manhattan, New York, the Volkswagen Polo was declared the 2010 World Car of the Year.
The Volkswagen Polo was chosen from an initial entry list of thirty (30) entries nominated by fifty-nine (59) World Car jurors from twenty-five (25) countries throughout the world. Each juror was appointed by the World Car Steering Committee on the basis of his or her expertise, experience, credibility, and influence. Each juror typically drives and evaluates new vehicles on a regular basis as part of their on-going full-time professional work. Through their respective outlets they collectively reach an audience of many millions world-wide.
.The top three contenders for 2010 World Car of the Year title were, in alphabetical order, the Mercedes-Benz E-Class, the Toyota Prius and the Volkswagen Polo.
Previous World Car of the Year winners were the Volkswagen Golf in 2009, the Mazda2 / Mazda Demio in 2008, the Lexus LS460 in 2007, the BMW 3-Series in 2006, and the Audi A6 in 2005.