Ford Cuts Price on 2013 Escape for US Buyers
The 2013 Ford Escape arrives in US dealerships with a base price of $23,295, undercutting its predecessor and offering updated tech and features across the range.
Ford has officially reduced the starting price of its redesigned 2013 Escape in the United States. The entry-level S model now starts at $23,295 including destination, which is $200 less than the outgoing version. This price adjustment comes as Ford aims to keep the Escape competitive in the crowded US compact SUV market. Dealers across the country have begun accepting orders for the new model, with deliveries expected to begin soon.
2013 Ford Escape: Price Drop and New Features
Pricing Details Across the Range
The Escape’s price range now stretches from the base S model at $23,295 up to $31,195 for the Titanium trim, which includes an $825 delivery charge. The Titanium model, which sits at the top of the line-up, is also priced below the previous equivalent, further reflecting Ford’s strategy to offer more value. This move is likely to attract buyers who are comparing features and pricing closely among compact SUVs.
Trim Levels and Features for 2013
The 2013 Ford Escape is available in four trims: S, SE, SEL, and Titanium. Each trim offers a different set of features and options, catering to a wide range of buyers. The S model is front-wheel drive only and powered by a 2.5-litre four-cylinder petrol engine. The SE trim introduces the Ford Sync infotainment system as standard, along with a choice between the 2.5-litre engine and a 1.6-litre EcoBoost turbocharged unit. Both front- and all-wheel drive configurations are available on SE and above. Stepping up to the SEL adds MyFord Touch, leather seats, and additional comfort features. The Titanium trim sits at the top, offering equipment such as a power rear liftgate, parallel park assist, blind-spot detection, curve control, and torque vectoring control. These features highlight Ford’s focus on technology and convenience, aiming to attract buyers looking for advanced options at a lower price point.
How the Escape Fits into Ford’s SUV Strategy
The Ford Escape is a key model in the company’s North American line-up, positioned below the Edge and Explorer. It competes directly with popular models such as the Toyota RAV4 and Honda CR-V, both of which are strong sellers in the compact SUV segment. By lowering the starting price and expanding the list of standard and available features, Ford is targeting a broad spectrum of buyers, from those seeking basic transport to families interested in the latest technology. The 2013 Escape’s expanded range of trims and options reflects Ford’s response to customer demand for value and equipment. Buyers interested in the latest Ford technology will find more features available at lower price points compared to the outgoing Escape. This approach is intended to strengthen the Escape’s position in a segment where value and equipment are closely scrutinised by buyers.
Comparison with Competitors
The compact SUV market in the US is highly competitive, with the Ford Escape facing off against established rivals. The table below compares the base prices of the 2013 Ford Escape and two of its main competitors: the Toyota RAV4 and Honda CR-V.
| Model | Base Price (USD) |
|---|---|
| Ford Escape S | $23,295 |
| Toyota RAV4 | $23,460 |
| Honda CR-V LX | $22,495 |
While the Honda CR-V LX undercuts the Escape slightly on price, the Ford offers a range of technology and convenience features that may appeal to buyers willing to pay a bit more. The Toyota RAV4, meanwhile, is priced just above the Escape, making Ford’s adjustment even more significant for price-conscious shoppers. The availability of advanced features like Sync, MyFord Touch, and driver assistance systems gives the Escape a competitive edge in terms of technology offerings.
Market Impact and Customer Benefits
Ford’s decision to lower the price of the 2013 Escape and enhance its feature set is a response to shifting market expectations. As buyers become more discerning, especially in the compact SUV segment, automakers are under pressure to deliver more for less. The Escape’s improved value proposition is likely to help Ford maintain strong sales and attract new customers who might otherwise consider rival models. With dealers already taking orders, the 2013 Escape is set to play a significant role in Ford’s ongoing efforts to remain a leader in the US SUV market.
For buyers, the 2013 Escape offers a wider choice of trims and features, improved technology, and a lower entry price. This combination should make the Escape an appealing option for a broad range of customers, from individuals seeking an affordable commuter to families needing a well-equipped, practical SUV.
Summary
The 2013 Ford Escape arrives with a lower starting price, enhanced features, and an increased focus on value. By offering more technology and convenience at a reduced cost, Ford is positioning the Escape as a strong contender in the compact SUV segment. With its updated pricing and expanded list of features, the new Escape is set to appeal to both loyal Ford customers and those considering a switch from rival brands.
