Audi Aims at No.1 Place in the US Luxury Market
Audi announced it plans to become the no.1 luxury vehicle automaker in the US, even if this means doubling its sales and surpassing BMW and Mercedes.
Audi made this announcement on Monday, January 14th, at the North American International Auto Show, where it unveiled the RS7 Sportback and the SQ5 convertible. In 2012 Audi’s sales increased 18.5% to 139,310 vehicles, an all-time record, compared with Mercedes which sold 295,013 vehicles, up 12.7% and BMW which sold 281,460 vehicles, up 13.5%.
“We are No. 1 in Europe, we are No. 1 in China and for the first time we are No. 1 in Germany,” Audi Chairman Rupert Stadler said. “And we want to become the No. 1 even in the United States.”
Audi of America President Scott Keogh said that the automaker plans to sell 200,000 vehicles this year and 1.5 million vehicles by 2015. Audi’s portfolio already has momentum, and by adding the new RS7 Sportback and the SQ5 convertible only suggests that the automaker is decided to boost sales from now on.
The new RS7 Sportback has 560 horsepower, can reach a top speed of 155 m.p.h. with a standard package and 190 m.p.h. with the souped-up package. It can travel from 0 to 62 m.p.h. in 3.9 seconds and gets 24 m.p.g. The SQ5 sport crossover comes with 354 horsepower, a 3-liter, V6 engine powered by gasoline, a first, and has an eight-speed automatic transmission.
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As long as they keep on bringing over interesting models like the SQ5 & RS7 – then they will eventually become #1 in the US assuming they keep on improving quality and service.