Audi to Add Third Body Style to TT Line-Up in 2015
Audi confirms a third TT variant, expected to draw on the TT offroad concept, as the brand expands its sports car range beyond coupe and roadster.
Audi has officially confirmed plans to expand its TT range with a third body style, expected to debut in 2015. This announcement follows the launch of the third-generation TT coupe earlier in 2014 and comes just ahead of the public unveiling of the new TT roadster at the Paris Motor Show. The new addition will see Audi move beyond the traditional coupe and convertible formats, aiming to broaden the TT’s appeal to a wider audience.
Audi Expands TT Range with Third Body Style
Current and Upcoming TT Models
| Body Style | Status | Key Details |
|---|---|---|
| Coupe | Available | Launched in 2014, third-generation design |
| Roadster | Debuting soon | Set for Paris Motor Show unveiling |
| Crossover (anticipated) | Planned for 2015 | Likely based on TT offroad concept, compact crossover segment |
TT Offroad Concept Points the Way
Although Audi has not disclosed full details about the upcoming model, industry sources and recent reports indicate that the third TT body style will be heavily influenced by the TT offroad concept. This concept car was first revealed at the Beijing Motor Show in April 2014, where it attracted attention for blending the familiar TT design language with the practicality and elevated stance of a compact crossover.
- Taller body and higher ground clearance than coupe or roadster
- Versatile interior with increased practicality
- Blends sporty TT styling with crossover functionality
If the production version closely follows the TT offroad concept, it would mark Audi’s entry into the compact premium crossover segment with a model that stands apart from its existing Q-series SUVs. The TT crossover is likely to attract buyers looking for a sportier alternative to more conventional crossovers, combining the TT’s distinctive styling with added practicality.
Market Context and Competition
The decision to introduce a crossover-inspired TT comes at a time when demand for compact premium crossovers is growing rapidly. Models such as the Mercedes-Benz GLA have shown that there is strong appetite for vehicles that combine sporty design with the versatility of an SUV. Audi’s move is in line with broader industry trends, where manufacturers are increasingly offering multiple body styles within a single model range to capture a wider share of the market.
This strategy allows Audi to leverage the strong brand recognition and design appeal of the TT nameplate while tapping into new customer segments.
What to Expect from the Third TT Model
- Likely to share platform and components with existing TT coupe and roadster
- Focus on sporty handling and everyday practicality
- Potential for more spacious interior and increased ride height
- May include advanced all-wheel-drive technology
The third TT model is expected to be revealed sometime in 2015, after the coupe and roadster have made their respective debuts. Audi’s approach mirrors that of other manufacturers, such as Volkswagen with the Tiguan and BMW with the 5 Series GT, who have diversified their offerings within established model lines.
Implications for Audi and Buyers
The introduction of a third TT body style shows Audi’s ambition to strengthen its presence in the premium compact segment. By expanding the TT range, Audi aims to attract buyers who might not have previously considered the model, particularly those seeking the combination of sporty looks and greater practicality. The move also highlights the company’s confidence in the enduring appeal of the TT brand, even as the market for compact sports cars becomes increasingly competitive.
- Buyers may find a sportier alternative to conventional crossovers
- Expanded TT range could appeal to those needing more space and versatility
- Audi seeks to maintain TT’s design flair while increasing everyday usability
Looking Ahead
Although Audi has not confirmed a precise launch date or full details for the third TT model, anticipation is building ahead of its expected unveiling in 2015. The expansion of the TT line-up will be closely watched by industry observers and potential customers, as Audi seeks to balance innovation with the heritage of one of its most recognisable models. As more information becomes available, attention will turn to how the new body style is received in the market and whether it can successfully carve out a niche in the increasingly crowded compact crossover segment.
