Chrysler Canada said Tuesday it sold out its supply of special edition Fiat 500 or Cinquecentos in 12 hours. Will the Fiat 500 be a hit?
500 became available to the public Wednesday at 00 AM and generated a lot of enthusiasm from the buyers wanting to acquire a unique model in counterpart of a $500 deposit.
“This is the first time in history that Chrysler Canada has offered a reservation program for a new vehicle, ” said Ed Broadbear, Vice President – Marketing, Chrysler Canada. “This initiative is in response to the high level of interest surrounding the launch of the Fiat 500, and the large number of Canadian consumers who have become passionate Fiat Followers on our Fiat Canada website, Facebook page and Twitter channel.”
The Prima Edizione will be exclusively available in three colours: Bianco (White), Rosso (Red) and Grigio (Gray). Two equipment levels will be offered, and the vehicle features the state-of-the-art 1.4-litre MultiAir® engine coupled with a manual five-speed transmission.
Production of the Fiat 500 starts in December and the vehicle will begin to arrive at Canadian Fiat dealerships in early 2011.
In Canada, the Manufacturer’s Suggested Retail Price (MSRP) for the base 2012 Fiat 500 is $15,995.