Citroën C1 Swiss & Me Concept to Debut at Geneva Show
Citroën has revealed the C1 Swiss & Me Concept, a Geneva Motor Show one-off highlighting the new C1’s customisation options with Swiss-themed styling.
Citroën has announced the C1 Swiss & Me Concept will be unveiled at the 2014 Geneva Motor Show, just days after the French manufacturer revealed the new-generation C1 city car. The concept is designed as a showcase for the new C1’s personalisation options and takes its inspiration directly from the event’s Swiss location.
Swiss-inspired design for Geneva
The C1 Swiss & Me Concept stands out visually with a two-tone finish: pearl white bodywork offset by a red roof and red mirror caps. Citroën’s designers have added the Swiss flag motif, making the car’s theme unmistakable. The concept also features wider wheel arches, a central rear exhaust outlet and bespoke bumpers, all intended to give the city car a more assertive look compared to the standard model.
Personalisation at the heart of the new C1
Citroën is using the Swiss & Me Concept to underline the customisation potential of the new C1, which will be available with a range of exterior colours and trim combinations. While the concept itself is not destined for production, its distinctive details preview the sort of options buyers can expect when the new C1 reaches showrooms later in 2014. The new C1 shares its platform with the Peugeot 108 and Toyota Aygo, but Citroën is keen to emphasise its own take on style and individuality.
Geneva Motor Show focus on city cars
The Geneva Motor Show regularly sees manufacturers use concepts to highlight new models and their personalisation options. The C1 Swiss & Me joins a line-up of city car debuts in 2014, including the new Renault Twingo and the Peugeot 108. Citroën’s approach with the Swiss & Me Concept is to draw attention to the city car’s adaptability for different markets and tastes, using the Swiss theme as a nod to the show’s host country.
- Two-tone pearl white and red paintwork
- Swiss flag graphics
- Red roof and mirrors
- Extended wheel arches and bespoke bumpers
- Central rear exhaust outlet
What to expect next
Citroën has not released technical specifications for the C1 Swiss & Me Concept, and the car is not intended for production. More details on the new C1’s trim levels and options are expected at the Geneva show. For buyers, the message is clear: personalisation will be a central selling point when the new C1 arrives in the UK and other markets later in 2014.
