China has just become Ferrari’s second largest global market with strong growth in the first six months of the year.
The Italian car manufacturer increased its sales by 12 percent in the first half, to 3.577 units sold between January and June this year, with revenue hitting almost 20 percent to 1.5 billion dollars.
According to the Maranello auto maker, Asia played a major role in Ferrari’s profit with China being the second biggest market behind the United States, with sales of 939 units.
Ferrari Chairman Luca di Montezemolo is confident that the company’s sales will increase in the second half too because of the worldwide presence in new markets and especially because of the Ferrari FF, the four-wheel drive, four-seat sports sedan, which has started delivery recently.
Ferrari’s marketing campaign is taking the manufacturer to 25 motor shows in China this year, more than double from last year. A Ferrari museum will be opened in the Italian Pavilion of the Shanghai Expo, being the largest investment of the company outside Italy.