Audi A3 1.6 TDI Ultra Debuts at 2013 Frankfurt Motor Show

Audi has introduced the A3 1.6 TDI Ultra at the 2013 Frankfurt Motor Show, aiming to highlight fuel efficiency and low emissions in the C-segment hatchback class. The new model joins Audi’s growing Ultra range, which focuses on optimising efficiency through a combination of aerodynamic improvements, weight management and powertrain tweaks.

The A3 Ultra is powered by a 1.6-litre TDI four-cylinder diesel, producing 110hp. Audi claims a combined fuel consumption of 73.5mpg on the European test cycle, with CO2 emissions at 99g/km. On a full tank, the car is said to be capable of covering up to 932 miles, making it one of the most frugal offerings in its class at launch.

Audi has achieved these figures by combining a series of detail changes. The A3 Ultra features revised aerodynamics, including a lowered ride height, 15mm lower than standard, along with low rolling resistance tyres. Some S line exterior elements are carried over to improve airflow. Unlike the Ultra branding seen on Audi’s Le Mans prototype racers, the A3 Ultra does not feature radical weight reduction or motorsport-inspired modifications. The focus is firmly on real-world efficiency rather than outright performance or stripped-out construction.

Efficiency focus and market positioning

With the A3 Ultra, Audi is targeting buyers who prioritise low running costs and minimal tax liability, especially in markets where CO2 emissions directly affect vehicle taxation. The 99g/km figure places the car below key tax thresholds in several European countries at the time of launch. The Ultra sits alongside other efficient hatchbacks unveiled at Frankfurt, such as the Peugeot 308 and Opel Insignia facelift, as manufacturers respond to tightening emissions regulations and consumer demand for lower fuel bills.