Citroën Grand C4 Picasso Makes Public Debut at 2013 Frankfurt Motor Show
Citroën has presented the new Grand C4 Picasso to the public for the first time at the 2013 Frankfurt Motor Show, highlighting its EMP2 platform and seven-seat versatility.
Citroën has officially presented the Grand C4 Picasso to the public for the first time at the 2013 Frankfurt Motor Show. This unveiling follows an earlier online reveal in June, but the Frankfurt debut marks the model’s first appearance in front of a live audience. The Grand C4 Picasso is Citroën’s latest entry into the competitive European MPV (multi-purpose vehicle) segment, where practicality and innovation are key for family and business buyers.
The new seven-seat Grand C4 Picasso is built on PSA’s EMP2 platform, a significant development for the brand. This platform is designed to deliver more interior space, improved flexibility, and greater efficiency compared to previous generations. Citroën’s focus with this model is to strengthen its position in the people-carrier market by offering a blend of modern design, advanced technology, and practicality.
Design and Platform Innovations
The Grand C4 Picasso’s adoption of the EMP2 platform brings notable changes over its predecessor. The longer wheelbase allows for a more spacious cabin and improves flexibility, making it well suited for families and those needing extra room. The exterior features a sharper front end that aligns with Citroën’s latest design language, while distinctive rear LED taillights and a choice of 16- to 18-inch alloy wheels help the model stand out in the MPV market.
Other exterior highlights include a unique roof rack and a panoramic glass roof, both of which add to the car’s practicality and sense of space. These features are intended to set the Grand C4 Picasso apart from rivals by offering both style and functionality, which are important factors for buyers in this segment.
Interior Features and Equipment
Inside, the Grand C4 Picasso closely mirrors the standard C4 Picasso’s dashboard layout, with an emphasis on technology and comfort. The centrepiece is a 12-inch panoramic digital display, complemented by an advanced infotainment system and LED ambient lighting. These features are designed to create a modern and inviting atmosphere for both driver and passengers.
The panoramic glass roof enhances the sense of openness in the cabin, while satin chrome details and quality materials are intended to lift the perceived quality over previous generations. Practicality is further enhanced by the inclusion of a standard third row of seats, allowing the Grand C4 Picasso to accommodate up to seven passengers. This makes it a strong contender for families and business users who require flexible seating and cargo configurations.
Engine Range and Technical Details
Citroën offers the Grand C4 Picasso with a choice of diesel engines: the e-HDi 90 Airdream, e-HDi 115, and BlueHDi 150. The BlueHDi 150 is expected to be the most powerful option in the range, while the e-HDi units focus on delivering lower emissions and improved fuel consumption. Customers can select between manual and automatic gearboxes, depending on the chosen specification.
| Platform | EMP2 |
|---|---|
| Seating | Seven (third row standard) |
| Engines | e-HDi 90, e-HDi 115, BlueHDi 150 |
| Wheels | 16- to 18-inch alloys |
| Key features | 12-inch digital display, panoramic glass roof, LED ambient lighting |
Market Position and Competition
With the Grand C4 Picasso, Citroën targets families and fleet buyers seeking a spacious, flexible MPV. The model’s debut at Frankfurt places it alongside other major launches such as the Peugeot 3008 facelift and Renault Megane update. This reflects a renewed focus on efficiency, practicality, and design in the European MPV and family car market. The third row of seats and increased interior space are expected to be key selling points for private and business buyers alike.
The Grand C4 Picasso’s EMP2 platform underpins its increased interior space and lower weight compared to the outgoing model. This technological advancement not only benefits cabin room but also contributes to improved handling and efficiency. These are important considerations for modern families and fleet operators who value both comfort and economy.
Significance of the EMP2 Platform
The EMP2 architecture is a modular platform developed by PSA Peugeot Citroën. It is designed to reduce vehicle weight and improve efficiency, which are crucial factors in today’s automotive market. By using lightweight materials and an optimised structural design, the EMP2 platform helps the Grand C4 Picasso achieve better fuel economy and lower emissions, while maintaining high safety standards.
The platform also allows for greater flexibility in vehicle design, enabling Citroën to offer features like a longer wheelbase and a standard third row of seats without compromising on driving dynamics. The modular nature of EMP2 means it can be adapted for a range of vehicle types and sizes, supporting Citroën’s strategy of offering versatile and efficient vehicles across its line-up.
Conclusion
The 2014 Citroën Grand C4 Picasso’s premiere at the Frankfurt Motor Show marks an important step for Citroën in the MPV segment. With its spacious seven-seat layout, advanced technology, and efficient engine range, the Grand C4 Picasso is positioned to appeal to families and fleet buyers looking for a practical yet stylish people-carrier. The adoption of the EMP2 platform reinforces Citroën’s commitment to innovation, efficiency, and comfort, establishing a new standard for the brand’s MPV offerings.
