Infiniti Q50 Eau Rouge production might cost $100k image

The production version of the Infiniti Q50 Eau Rouge Concept might get a price of 100,000 USD once it will become available for order.

The future rival for models such as the BMW M3, the Mercedes-Benz C63 AMG or the Audi RS4, the Infiniti Q50 Eau Rouge, will have an expensive starting price, of approximately 100,000 USD, considering the fact that the M3 starts at 62,925 USD. The announcement has been made by the company’s president, Johan de Nysschen, who has recently spoken to the guys at Motor Trend.

“I would have to say in order to set expectations, we’re probably looking at a $100,000 car. We are probably also looking at 250-500 units a year. So that’s low volume. And we probably have, in terms of my current expectation, only a two-year life cycle. So you have to amortize the development across that volume, and with a hand-built car, you have very high unit costs. Candidly, I assume, the current state of the business plan indicates that we will probably subsidize each car in order to keep it within reach”, said the Infiniti official.

It’s not quite sure at the moment what engine the production version of the Infiniti Q50 Eau Rouge might use, but the one-off concept car came with a GT-R sourced twin turbo V6 3.8 liter unit, which was producing a total output of 568 HP (423 kW) and 600 Nm (442 lb-ft) of torque. The petrol burner was connected to the 7-speed transmission which was sending power to the all-wheel drive system, allowing the vehicle to accelerate from 0 to 100 km/h in approximately 4 seconds and to reach a top speed of 289 km/h (180 mph).