SR Auto Group Unveils Lamborghini Project SV Veneto
SR Auto Group has transformed a Lamborghini Murciélago LP670-4 SuperVeloce into the Project SV Veneto, giving the supercar a striking new look and presence.
SR Auto Group has revealed its latest custom build, the Lamborghini Project SV Veneto, based on the Murciélago LP670-4 SuperVeloce. The Canadian tuner is known for dramatic styling, and the Project SV Veneto is no exception, featuring a bold new colour scheme and visual upgrades that set it apart from the standard SuperVeloce.
The Murciélago LP670-4 SuperVeloce, launched in 2009, was already one of Lamborghini’s most extreme models. With a 6.5-litre V12 producing 670 PS and permanent four-wheel drive, it was built as a lighter, more powerful send-off for the Murciélago line. SR Auto Group’s Project SV Veneto takes this foundation and adds its own interpretation, focusing on visual drama rather than mechanical changes.
Custom styling for a rare Lamborghini
The most obvious change is the exterior finish. Project SV Veneto wears a vivid, unconventional colour that sharply contrasts with the original car’s more restrained palette. SR Auto Group has described the car as “vivid, strong, edgy and most of all unique”. The exact shade divides opinion, with some enthusiasts calling it eye-catching and others arguing it detracts from the Murciélago’s classic lines.
Beyond the paintwork, the car receives a new “outfit”, suggesting further bespoke bodywork or detailing, although SR Auto Group has not released a full breakdown of the modifications. The approach is closer to fashion than to traditional tuning, with the aim of creating a car that stands out even among rare supercars.
A one-off statement piece
SR Auto Group has a history of high-profile custom projects, often working with already rare vehicles. The Project SV Veneto fits this pattern, using the Murciélago SV as a canvas for a one-off creation. There are no indications of performance changes, so the car retains the standard SV’s mechanical specification.
For collectors, the Project SV Veneto is likely to appeal to those seeking exclusivity and visual impact rather than factory originality. The approach contrasts with more subtle or mechanically focused tuning, instead offering a statement piece that stands apart from other Murciélago SVs.
SR Auto Group’s Lamborghini portfolio
This is not SR Auto Group’s first Lamborghini project. The company has previously worked on other high-end models, including the Gallardo and Aventador, with a focus on custom wheels and body kits. The Project SV Veneto continues this tradition, but with an even bolder aesthetic direction.
While some purists may question the value of such modifications, SR Auto Group is targeting buyers who want their supercars to be unmistakable. For those interested in more conventional Lamborghini news, the marque’s recent withdrawal from the 2016 Paris Motor Show and its plans for the Urus SUV have also made headlines.
- Lamborghini Murciélago LP670-4 SuperVeloce: base for Project SV Veneto
- SR Auto Group: Canadian tuner specialising in high-end customs
- Project SV Veneto: one-off, visually distinctive build
