In April Mercedes managed to surpass its rivals BMW and Audi in the US thanks to its new versions of the A and B-Class compact vehicles.
In April, Mercedes deliveries increased 5.8% to 23,685 vehicles, while BMW jumped 10% to 23,225 units and Audi was up 14% to 13,157 units. Daimler plans by the end of this decade to regain the no.1 place in the luxury auto sales, which it lost to BMW eight years ago. Last year Mercedes transformed it’s A-Class into a sportier model to rival the BMW 1-Series and the Audi A3.
“I expect Mercedes to catch up somewhat with BMW and Audi in the second half of the year, mainly due to demand for the compact models and the E-Class” upscale vehicles, Juergen Pieper, a Frankfurt-based analyst at Bankhaus Metzler, said in a phone interview.
During the first four months of this year, BMW’s sales increased 6.7% to 88,127 vehicles and Mercedes’ increased 11% to 92,882 vehicles.
BMW’s sales momentum “will continue as we add new vehicles throughout the year to our very attractive product line-up, such as the new BMW 3 Series Gran Turismo,” Ian Robertson, the carmaker’s sales chief, said in a statement today.
Mercedes plans to boost sales with its new CLA four-door coupe and the fresh version of the E-Class, but also on the new flagship S-Class which is to reach showrooms during the second half of 2013.