Volkswagen is planning to offer a new version of the iconic Microbus in the United States, as a move to boost the company’s sales to 1 million units over-seas by 2018.
The German based automaker has already announced that the Microbus will be revived and a first step into this direction has already been made with the Bulli electric concept, which is scheduled to hit the production line in 2014. The revived version of the German MPV is part of a marketing scheme to boost the VW sales to 1 million units in the United States by 2018. The new Volkswagen Microbus is expected to come not only as a people carrier or an MPV but as a “cult car”, a true “grandson” of the Microbus.
“If that could come into the market at some point in the future, that would be great. Our first focus is very much making sure we expand the footprint of the existing products. We’re growing the business with Passat right now”, said the VW US chief executive officer, Jonathan Browning.
As a reminder, the VW Bulli Concept measures 3.99 meters in length, 1.75 meters in width and 1.70 meters in height. The model is coming with a 40 kWh lithium-ion battery and its electric motor is developing 115 PS and 260 Nm of torque (192 lb-ft), offering a driving rage up to 300 km (186 miles).