Toyota, the largest automaker, expect that Prius hybrid and related models bearing the same name to become its top-selling U.S. vehicle line by the end of the decade.
“We will end the decade with Prius being the number one nameplate in the industry,” Bob Carter, Toyota’s group vice president for U.S. sales, said in a call with Bloomberg analysts yesterday.
Also, according to Carter, Camry, the auto manufacturer’s top selling car, will be on the second place and not because there will be a drop in its sales but because Prius hybrid will be on the first place.
In order to reach its sales targets, Toyota will expand the Prius name to cover a whole line of cars, which will be previewed at the upcoming North American International Auto Show on January 10th. One of the most expected model at NAIAS is the MPV PRIUS.
Sales of the Prius through November 2010 fell 2 percent to 126,289 units from a year ago. Toyota will announce the U.S. Prius sales for 2010 later today.
With sales of 126,289 Prius models through November on the U.S. market, Prius is the world’s best-selling alternative powertrain car. However, deliveries of the Leaf and Volt began last month and this could be a challenge for the best selling hybrid.