Real Madrid Squad Take Delivery of New Audi Cars for 2013-14 Season
Audi has handed over a fresh fleet of cars to Real Madrid’s players and staff, with choices ranging from the RS6 Avant to the Q7 3.0 TDI and A8 4.2 TDI.
Audi has continued its sponsorship agreement with Real Madrid by providing new cars to the club’s footballers and coaching staff for the 2013-14 season. Each first-team player and coach was offered a choice from the latest Audi line-up, with a clear preference for SUVs and performance models.
Audi Delivers New Cars to Real Madrid Squad
Most Popular Choices Among Players
The Audi Q7 3.0 TDI SUV emerged as the most popular vehicle, with more than half the squad selecting this model. Its spacious interior, comfort, and practicality likely made it an attractive option for players, especially those with families or those who value a versatile daily driver. Other SUVs, such as the SQ5 and Q5 3.0 TDI, were also selected by several players, reflecting a general preference for larger, more comfortable vehicles.
Performance models were also well represented. Cristiano Ronaldo chose the RS6 Avant, a high-performance estate car known for its combination of speed and practicality. Sergio Ramos picked the RS5 coupe, while Xabi Alonso opted for the S7, which blends performance with executive saloon comfort. Rafael Varane selected the S3 Sportback, and Casemiro went for the A7 Sportback 3.0 TDI, which offers a mix of coupé styling and executive features.
Full List of Real Madrid Audi Selections
| Player/Coach | Audi Model |
|---|---|
| Iker Casillas | Q7 3.0 TDI |
| Cristiano Ronaldo | RS6 Avant |
| Gareth Bale | Q7 3.0 TDI |
| Sergio Ramos | RS5 |
| Carlo Ancelotti | A8 4.2 TDI |
| Pepe | Q7 3.0 TDI |
| Marcelo | Q7 3.0 TDI |
| Xabi Alonso | S7 |
| Isco | Q7 3.0 TDI |
| Álvaro Arbeloa | SQ5 |
| Karim Benzema | SQ5 |
| Diego López | Q5 3.0 TDI |
| Asier Illarramendi | Q7 3.0 TDI |
| Fabio Coentrao | Q7 3.0 TDI |
| Sami Khedira | Q7 3.0 TDI |
| Rafael Varane | S3 Sportback |
| Carvajal | Q5 3.0 TDI |
| Álvaro Morata | SQ5 |
| Ángel Di María | Q7 3.0 TDI |
| Casemiro | A7 Sportback 3.0 TDI |
| Jesé | Q7 3.0 TDI |
| Nacho | Q7 3.0 TDI |
| Luka Modric | Q7 3.0 TDI |
| Jesús Fernández | A3 Sportback 2.0 TDI |
Coach Carlo Ancelotti received the A8 4.2 TDI, Audi’s flagship luxury saloon, reflecting his senior role within the club. Jesús Fernández opted for the A3 Sportback 2.0 TDI, the most economical and compact vehicle among the selections. Casemiro’s choice of the A7 Sportback 3.0 TDI stands out for its blend of executive comfort and coupé design.
Audi’s Sponsorship Strategy with Real Madrid
Audi has been the official automotive sponsor of Real Madrid since 2003. The annual handover of vehicles is a high-profile event, providing Audi with significant marketing exposure. By ensuring that some of the world’s most recognisable footballers and coaches are seen driving Audi’s latest models, the brand strengthens its association with top-level sport and international celebrities. These events are covered by both automotive and sports media, further amplifying Audi’s brand visibility.
The partnership also allows Audi to showcase a range of models, from practical SUVs like the Q7 and Q5 to high-performance cars such as the RS6 Avant and RS5. The variety of choices reflects the different preferences and lifestyles within the squad, while reinforcing Audi’s image as a manufacturer capable of meeting diverse needs.
Impact and Publicity
The annual delivery of new cars to Real Madrid players attracts considerable attention from fans and the media. The event not only highlights Audi’s relationship with one of the world’s most successful football clubs, but also gives fans a glimpse into the personal tastes of their favourite players. The visibility of Audi vehicles around the team’s training facilities and in public further cements the brand’s presence in the world of elite sport.
