Rolls-Royce to Replace Phantom Flagship in 2016
Rolls-Royce is preparing to unveil a new generation of its Phantom saloon in 2016, with the current model set to end production after over a decade.
Rolls-Royce is set to introduce a new generation of its Phantom flagship in 2016, bringing the long-running current model’s production to a close after more than 12 years. The new car is expected to continue the Phantom’s role as the marque’s range-topper, with both standard and extended-wheelbase saloon variants planned.
Phantom Coupe and Drophead to end production
While the four-door saloon will return, sources indicate that Rolls-Royce will not offer Coupe or Drophead Convertible versions of the next Phantom. The decision marks the end of the two-door variants, which have been part of the Phantom line-up since 2008 and 2007 respectively. The focus will shift entirely to the saloon, reflecting changing demand in the ultra-luxury segment.
Design and technical details
The new Phantom is expected to adopt a more modern and imposing design, with a larger grille, more sculpted front end, rectangular headlights and distinctive C-pillars. While the company has not officially confirmed technical details, reports suggest the BMW-derived 6.75-litre V12 engine will remain the only powerplant at launch. The current Phantom uses this engine paired with an eight-speed automatic transmission driving the rear wheels.
Pricing and positioning
Pricing for the new Phantom is expected to remain close to the current model’s level. The outgoing car sits at the top of the Rolls-Royce range, above the Ghost and Wraith, and serves as the marque’s flagship. The next-generation Phantom will continue to compete with rivals such as the Mercedes-Benz S600 Pullman and high-end Bentley saloons.
What comes next for Rolls-Royce
The move to replace the Phantom comes as Rolls-Royce continues to expand its dealership network and invest in new models. The brand’s strategy has included broadening its reach in key markets, as seen with recent openings in Moscow and Geneva (/rolls-royce-opens-new-dealership-in-moscow-and-geneva). The Ghost, introduced as a smaller sibling, has also set a new standard for the company’s modern era (/the-ghost-the-best-rolls-ever-produced).
