Motortrend magazine reported today that the Subaru Tribeca will be phased out by the end of 2012, due to its inability to make waves in the crowded midsize SUV market.
Sales fell from 10,975 units in 2008 to 5930 in 2009 and just 2472 in 2010. Last year, the Tribeca rebounded slightly, with 2791 units sold. By contrast, Toyota sold over 92,000 Highlanders in that same year.
However, when asked by Inautonews, a Subaru spokesperson said:
“The Tribeca remains in production for 2013 MY, so that story is incorrect.”
“We have not made any statements regarding the status of production for the Tribeca.”
According to Edmunds, “The Tribeca has never found the popular acclaim that Subaru anticipated.”
There really isn’t anything wrong with this midsize crossover, but it never quite cuts through the clutter of competitors. The 2012 Subaru Tribeca excels at very little, which is tough when competing against other family crossovers that are newer, more spacious, better to drive and boast more features.”