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Google and Automakers Pursue Divergent Routes to Driverless Cars

Leading US experts highlight the contrast between Google’s push for full autonomy and carmakers’ incremental approach, as debate sharpens over the safest path to self-driving vehicles.

By Chris Wilson Updated
Google self-driving car prototype, 2015 era
Google self-driving car prototype, 2015 era Steve Jurvetson / CC BY 2.0

Google and established carmakers are adopting fundamentally different strategies in the race to develop autonomous vehicles. While Google is focused on producing fully driverless cars that require no human input, traditional manufacturers are rolling out automation in incremental steps, maintaining a role for the driver for the foreseeable future.

Contrasting Approaches to Autonomous Vehicles

Comparison of Google and Automaker Strategies
AspectGoogleTraditional Automakers
GoalFull autonomy (no driver input)Gradual automation (driver remains responsible)
Key PlayersGoogle (Chris Urmson)GM, Mercedes, Tesla
TimelineAims for production by end of decadeFeatures available now in some models
ApproachRemoves steering wheel and pedalsAdds driver-assist features incrementally
Safety ConcernsComplacency if partial automation usedDriver attention may lapse as automation increases

Expert Perspectives

Raj Rajkumar, a leading researcher at Carnegie Mellon University, expects human drivers to remain responsible for their vehicles for many years. This view aligns with the prevailing strategy among automakers, who are introducing features like lane-keeping, adaptive cruise control, and automated parking. These systems operate in specific conditions such as motorways or car parks, but still require the driver to monitor the road and intervene when necessary.

Chris Urmson, head of Google’s self-driving car programme and a former colleague of Rajkumar, takes a different stance. He argues that only fully automated vehicles can deliver the promised safety benefits. Urmson has raised concerns that partial automation might actually make roads less safe, as drivers could become complacent or distracted, failing to respond promptly if the system hands back control unexpectedly. Google aims to have its technology ready for production by the end of the decade.

Industry Implications and Next Steps

The divergence in strategies has significant implications for both buyers and the industry. Automakers can market advanced driver-assist features today, appealing to customers interested in convenience and enhanced safety. Google’s vision, if achieved, could change not only how cars are driven but also how they are designed, regulated, and insured. However, fully autonomous vehicles face substantial technical and regulatory challenges before becoming mainstream. The industry continues to monitor both approaches closely as autonomous technology advances.

For further information on collaboration between Google and traditional manufacturers, see Google Says Its Ready to Jointly Develop Autonomous Cars with Automakers.

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