/ Acura, Audi, Cadillac, Infiniti, News, Other, Volvo / US: five premium cars that conquest non-luxury buyers

US: five premium cars that conquest non-luxury buyers

Linked In Share
US: five premium cars that conquest non-luxury buyers

With the rise in economic confidence, the sales of premium cars took flight, gathering record after record in monthly US sales charts. With the segment aggressively gaining pace, the conditions have also become increasingly competitive.

So, with buyers having many options to choose from and with the necessary cash now at hand, there’s no wonder the rate of conquest from first time premium buyers has also gone up the scale.

Thanks to an analysis of registration data made by IHS Automotive, we can see that new model introductions, such as the Acura ILX, Cadillac ATS and Mercedes-Benz CLA have effectively become the “gateways” into the premium segment.

“The fact that many luxury models are pulling more than half of their conquests from non-luxury makes suggests the line between luxury and non-luxury is blurry at best,” says IHS Automotive Solutions consultant Tom Libby. “As more luxury makes join Mercedes-Benz, BMW and Audi in the entry-level arena, and as mainstream makes continue to offer sophisticated products at the top of their portfolios, the division between luxury and non-luxury may fade even more.”

We now have here the first five luxury models that have the highest percentage of clients coming from the mainstream segments.

5. Cadillac ATS – 56.88% of the model designed to fight BMW’s 3 Series are new to the luxury segment.

4. Audi A3 – there’s an entire line-up here, ranging from a hatchback to a sedan. 57.34% of buyers come from previously owning a mainstream model.

3. Acura ILX – 59.66% of sales are coming from the first time buyers of a premium model. The sedan is Acura’s smallest car in the line-up.

2. Infiniti JX/QX60 – recently renamed, the midsize crossover has a rate of conquest of no less than 63.89%.

1. Volvo C70 – the top dog has actually lost the war. The model, which had poor sales results, was axed for 2014, but before that it managed to attract 68.01 % of the non-luxury buyers with its retractable-hardtop convertible allure.

by Aurel Niculescu (my Google+) - Thursday, August 28th, 2014 - filed under Acura, Audi, Cadillac, Infiniti, News, Other, Volvo. Image credit: .
Linked In Share
Related Articles
buyers conquest five models non-luxury premium rate top us


Discuss: US: five premium cars that conquest non-luxury buyers

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Lotus to keep Grosjean, test 2015 nose
Lotus to keep Grosjean, test 2015 noseOct.25 (GMM/Inautonews.com) Lotus has confirmed it will test a conventional nose solution ahead of next weekend's US grand ...
Caterham can miss Austin-Brazil double header
Caterham can miss Austin-Brazil double headerOct.25 (GMM/Inautonews.com) Caterham is allowed to sit out the next two grands prix while it fights for survival. As ...
Administrator becomes Caterham team boss
Administrator becomes Caterham team bossOct.24 (GMM/Inautonews.com) The Caterham saga took another bizarre twist on Friday as an administrator became the new team ...
[VIDEO] McLaren P1 MSO spotted on the Fiorano
[VIDEO] McLaren P1 MSO spotted on the FioranoA McLaren P1 customized by MSO has been recently spotted lapping Ferrari’s famous Fiorano track. If you though that vehicles ...
Ford Focus Electric gets price cut in the U.S.
Ford Focus Electric gets price cut in the U.S.The Ford Focus Electric has received a new price cut in the United States because of poor demand. While its main rival, the ...
Test Drive: Dacia Sandero Stepway 1.5 90 HP
Test Drive: Dacia Sandero Stepway 1.5 90 HPIf you live in Europe, you don’t need an introduction to Dacia anymore – this is the affordable Renault subsidiary that ...
[VIDEO] Mercedes-Benz GLC63 AMG prototype caught on the open road
[VIDEO] Mercedes-Benz GLC63 AMG prototype caught on the open roadA prototype version of the upcoming Mercedes-Benz GLC63 AMG has been recently caught on camera while it was being tested out on ...
[VIDEO] See the world’s fastest Toyota Supra in action
[VIDEO] See the world’s fastest Toyota Supra in actionThe world’s fastest Toyota Supra has been recently spotted in action on a drag strip where it managed to shatter a lot of speed ...
Mercedes-Benz S600 Pullmann spied
Mercedes-Benz S600 Pullmann spiedOur spy photographers have managed to capture the upcoming Mercedes-Benz S600 Pullmann on camera while it was being tested out on ...
BMW i8 costs more than $200,000 on eBay
BMW i8 costs more than $200,000 on eBayThe price of a BMW i8 stands at a whopping 200,000 USD on eBay as we recently found out doing a quick search. The BMW i8 is one ...
Mercedes-Benz GLA45 AMG announced for Australia
Mercedes-Benz GLA45 AMG announced for AustraliaMercedes-Benz will be launching the GLA45 AMG performance crossover in Australia where the model in question will be priced from ...
Recall roundup: 850,000 units of the Audi A4
Recall roundup: 850,000 units of the Audi A4The German based automaker Audi has recently announced a recall for a massive 850,000 units of the A4, because of some problems ...
Ferrari LaFerrari for sale
Ferrari LaFerrari for saleAnother unit of the impressive Ferrari LaFerrari is currently looking for a new owner who will have to pay no less than 2.6 ...
Ferrari F50 gets crashed in the UK
Ferrari F50 gets crashed in the UKA Ferrari F50 supercar has been recently involved in a heavy crash in the United Kingdom after its driver lost control of the ...
BMW M2 Cabrio coming in 2016
BMW M2 Cabrio coming in 2016The BMW M2 Cabrio will be introduced in a couple of years according to a recent report. Rumors on the anticipated BMW M2 have ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Dacia_Sandero_Stepway_DSC7910
Spy-Shots of Cars
ferrari f50 crash uk 1
bmw x5 concept edrive paris 1
Porsche Macan Turbo TechArt tuning 1
2015 volkswagen jetta styling accessories 1
ATS Sport 490 Stradale 1
ferrari laferrari xx 1
Spy-Shots of Cars
Spy-Shots of Cars
Spy-Shots of Cars
mercedes-benz gla 45 amg tuning brabus 1

More automotive from inautonews
A McLaren P1 customized by MSO has been recently spotted lapping Ferrari’s famous Fiorano track. If you though that vehicles which aren’t produced in Maranello aren’t allowed on the Fiorano track, think again, because one of the main rivals of the LaFerrari, the McLaren P1, has been spotted ...
read more
Inautonews Editors Section
Test Drive: Dacia Sandero Stepway 1.5 90 HP
Test Drive: Dacia Sandero Stepway 1.5 90 HPIf you live in Europe, you don’t need an introduction to Dacia anymore – this is the affordable Renault subsidiary that rocked the auto industry ...
Test Drive: Mercedes-Benz A180 CDI AT
Test Drive: Mercedes-Benz A180 CDI AT The new generation of the A-Class has been around since 2012 and its overall design is quite drastic, considering its predecessor. Now, two years ...
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive Citroen has introduced the second generation of the C-Elysee last year. The model is smaller than the C4 and it is based on the Peugeot 301, being ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: 850,000 units of the Audi A4The German based automaker Audi has recently announced a recall for a massive 850,000 units of the ... NHTSA tries and fails to keep drivers informed about Takata airbag debacleThe National Highway Traffic Safety Administration issued a public warning about the potential ...
Safety Section