US: Toyota expands safety research with $35 million investment image

Toyota announced that it will invest $35 million over the following six years at its Collaborative Safety Research Center (CSRC) in Ann Arbor, in the state of Michigan, U.S.

The capital hike is going to allow the center to focus on the transition to automated and connected-vehicle technology, with the automaker demonstrating some of that technology this Thursday in Ypsilanti and Friday in Detroit.

The new research is focused on guidelines for touchscreens and sensors that deliver safety information to drivers and enable cars to communicate with each other in order to avoid collisions. This way, cars, homes and offices will get increasingly in touch with each other as consumers will receive more information through their cell phones, tablets, touch screens and other wearable devices.

Chuck Gulash, the center’s director, stated that “CSRC’s newly expanded mission recognizes that the emergence of advanced technologies is radically reshaping the transportation landscape. Thanks to these exciting automated and connected-vehicle technologies, drivers and their vehicles are increasingly working together as teammates and sharing more responsibilities on the road.”

The center has also developed a program that helps car makers, suppliers, transportation agencies and academic researchers get a better understanding on how to prevent car crashes.

By Gabriela Florea