Suzuki Kizashi enters the mid-size sedan market for 2010
Suzuki launches the Kizashi sedan as its global flagship, offering a 2.4-litre engine, available all-wheel drive and a strong standard safety package.
Suzuki has launched the Kizashi sedan for the 2010 model year, marking its first attempt at a global mid-size flagship. Built at the company’s new Sagara plant in Japan, the Kizashi is aimed at buyers looking for a blend of performance, safety and value in a segment dominated by established saloon rivals.
The Kizashi is powered by a 2.4-litre DOHC inline-four (engine code J24B) producing power through either a six-speed manual or a continuously variable transmission. Front-wheel drive is standard, while Suzuki’s i-AWD system is available, a rarity in this price bracket at launch. The all-wheel drive system is designed to improve both safety and driving dynamics, a feature more commonly seen in premium saloons.
Dimensionally, the Kizashi sits at 4,650mm long, 1,820mm wide and 1,480mm high, with a 2,700mm wheelbase. Its exterior styling draws on both European and Japanese influences, aiming for a sporty stance with minimal front overhang and available 18-inch alloy wheels. The body design was previewed by the Concept Kizashi series, but the production car adopts a more restrained look while retaining a strong front-end identity.
Safety and standard features
Suzuki equipped the Kizashi with eight airbags as standard, including front, side and curtain units, which was notable among mid-size saloons at the time. Electronic Stability Program (ESP), anti-lock brakes with electronic brake-force distribution, projector beam headlamps and a tyre pressure monitoring system also come as standard. Suzuki’s own vehicle dynamic control system is included to support stability and driving enjoyment.
The Kizashi’s safety credentials placed it among the better-equipped cars in its class for 2010. For a broader look at top-rated vehicles of the period, see 2010 IIHS Top Safety Picks: 27 Cars and SUVs Earn Highest Marks.
Market positioning and arrival
Suzuki positioned the Kizashi as its global flagship, intended to raise the brand’s profile beyond small cars and SUVs. The model was benchmarked against established mid-size saloons, with the company aiming to compete on both value and features. The Kizashi arrived in North American showrooms in winter 2009, with other markets following. At launch, it offered a level of standard equipment and available all-wheel drive that was uncommon among direct competitors.
The Kizashi’s introduction marked an ambitious step for Suzuki, but it entered a challenging segment with strong competition from larger manufacturers. Its combination of safety features, available all-wheel drive and a focus on driving dynamics was intended to set it apart from more conventional saloon offerings.
