Buick Avenir Concept Unveiled at 2015 Detroit Show
Buick revealed its Avenir flagship saloon concept at the 2015 North American International Auto Show, previewing a possible future direction for the brand’s design and technology.
Buick introduced the Avenir Concept at the 2015 North American International Auto Show in Detroit, positioning it as a vision for a future flagship saloon. The car made its public debut on 12 January 2015, bringing a new design language and a range of advanced interior and powertrain features.
Design and exterior features
The Avenir Concept presents a long, sculpted saloon body with a prominent waterfall grille, LED headlamps and pronounced front and rear fenders. Its 21-inch alloy wheels and ventilated front wings underline its upmarket intent. Buick’s designers aimed for a blend of elegance and presence, with proportions and surfacing that set it apart from the brand’s mainstream models.
The exterior styling signals Buick’s ambitions to compete at the upper end of the saloon market, with the Avenir’s silhouette and detailing suggesting a move towards a more premium segment. While the concept was not confirmed for production, its design cues were expected to influence future Buicks.
Interior technology and comfort
Inside, the Avenir features silk and bamboo wood trim, premium leather and ambient lighting. The dashboard is dominated by a 12-inch display running Buick’s IntelliLink infotainment system. The concept includes an ionic air filtration system, wireless smartphone charging, and a driver recognition system that loads individual preferences for music, navigation and appointments.
- Individual rear seats separated by a full-length console
- Dual rear entertainment screens
- Advanced air filtration and ambient lighting
- Wireless charging and driver recognition
Powertrain and technical details
Buick equipped the Avenir Concept with a direct-injection V6 petrol engine, featuring cylinder deactivation and stop/start technology. The engine powers all four wheels via a nine-speed automatic gearbox, though Buick did not disclose full technical specifications or performance figures at the show.
