China-built Citroën C5 sedan to launch in October 2009
Dongfeng-Citroën will introduce its locally assembled C5 saloon next month, targeting China’s mid-size segment with three petrol engines and localised design changes.
Dongfeng-Citroën will launch its locally manufactured Citroën C5 saloon in China in October 2009, marking the French brand’s renewed push into the country’s competitive mid-size segment. The new C5, assembled at the Dongfeng Peugeot Citroën Automobile (DPCA) joint venture, is positioned to compete directly with established rivals such as the Volkswagen Magotan, Toyota Camry and Honda Accord.
The Chinese C5 is the first model to use DPCA’s newly developed Platform 3 and will be offered with three petrol engines: 1.8-litre, 2.0-litre and 3.0-litre units. The car measures 4,780mm in length, with the estate version extending to 4,830mm. Citroën has adapted the design for local preferences, drawing on styling cues from the classic DS as well as the CX and XM, particularly in the roofline and waistline.
Targeting China’s mid-size saloon market
Dongfeng-Citroën is aiming to establish a stronger foothold in a segment currently dominated by Japanese and German brands. The C5 is expected to retail between 200,000 and 300,000 yuan, or roughly $29,300 to $43,900 at prevailing rates. This pricing places it in direct contention with the best-selling imported and locally produced mid-size saloons that appeal to both private buyers and business fleets.
The launch of the C5 follows a broader trend of European manufacturers increasing local production to adapt to Chinese market demands. Peugeot, Citroën’s sister brand under PSA, has also ramped up local output, as seen with models like the 3008. For Citroën, the C5’s success will depend on its ability to attract buyers away from entrenched rivals and demonstrate the value of French engineering and design in a market where German and Japanese saloons have set the benchmark.
Engine options and features
Buyers will have a choice of three petrol engines, all tailored for the Chinese market. While detailed specifications for each engine variant have not been disclosed, the inclusion of a 3.0-litre option positions the C5 as a contender for buyers seeking more power in a segment where most rivals offer four-cylinder units. The car’s platform and suspension have been tuned for local road conditions and customer expectations.
Outlook for Dongfeng-Citroën
Citroën’s previous attempts to break into the Chinese mid-size saloon market were unsuccessful, but the locally built C5 is backed by a more mature joint venture and a better understanding of local tastes. Its performance in the coming months will be closely watched by PSA as the group seeks to expand its footprint in China. Dongfeng-Citroën’s efforts mirror those of other foreign manufacturers adapting product and production strategies for China’s rapidly evolving market.
