Rolls-Royce Phantom VIII debuts in London ahead of global launch
HR Owen’s Berkeley Square showroom is the first public venue to display the eighth-generation Phantom, giving London buyers an early look before the official motor show unveiling.
Rolls-Royce has chosen London as the first public venue for its new Phantom VIII, with the luxury saloon now on display at HR Owen’s Berkeley Square dealership. This makes it the only place outside the company’s own facilities where the eighth-generation Phantom can be seen ahead of its official motor show premiere in Frankfurt in September 2017.
The move gives London’s ultra-wealthy buyers an early opportunity to view the brand’s new flagship before its wider public launch. HR Owen’s central London location is a familiar haunt for Rolls-Royce’s core clientele, and the dealership is the first in the world to receive the new model for public viewing. The Phantom VIII will remain on display in London until its official unveiling in Germany.
New platform and technology
The Phantom VIII introduces a new aluminium spaceframe architecture, which Rolls-Royce says improves rigidity and refinement. Under the long bonnet sits a 6.75-litre twin-turbocharged V12, producing 563hp and 900Nm of torque. The new engine replaces the previous naturally aspirated unit, bringing more power and torque while aiming to maintain the Phantom’s trademark smoothness.
Inside, the Phantom VIII features a fully digital instrument cluster and a larger 12.3-inch infotainment screen. The interior can be extensively customised, with materials and finishes tailored to individual tastes. Early images show a two-tone purple and white scheme, though buyers can commission almost any combination they wish.
UK buyers get first access
With the Phantom VIII not due to reach customers until 2018, HR Owen’s display offers potential buyers a rare chance to inspect the car up close and discuss specifications with dealership staff. The early arrival in London reflects the importance of the UK market to Rolls-Royce, as well as the city’s role as a hub for high-end automotive retail.
The new Phantom continues a long tradition of the model serving as a status symbol for the world’s most discerning buyers. For more on the Phantom’s role in luxury motoring, seeRolls Royce Phantom Tops Poll of the Most Popular Wedding Cars.
