Porsche plans Pajun as smaller Panamera rival for E-Class
Porsche is developing the Pajun, a mid-size saloon positioned below the Panamera, with launch targeted for 2016 or 2017 and prices starting around €60,000.
Porsche is preparing to expand its saloon line-up with a new model codenamed Pajun, aimed at the executive segment currently occupied by the Mercedes-Benz E-Class and CLS. The Pajun, short for Panamera Junior, is expected to launch between 2016 and 2017, according to reports from Germany and Malaysia.
The Pajun will share much of its styling and technology with the larger Panamera, but in a more compact package. Early information suggests a four-door layout, with the possibility of a cabriolet version also under consideration. The Pajun is part of Porsche’s broader strategy to become a full-range luxury manufacturer, following the introductions of the Cayenne SUV, Panamera saloon and the forthcoming Macan compact SUV.
Engines and technical details
Porsche is expected to offer the Pajun with a range of six- and eight-cylinder petrol engines, as well as a six-cylinder diesel and a hybrid variant. Petrol power is tipped to start at 400PS, with the most powerful version reaching up to 560PS. The diesel will produce around 300PS. These figures put the Pajun in direct contention with high-performance versions of the E-Class, CLS and Audi A6.
| V6 petrol | 400PS (approx) |
|---|---|
| V8 petrol | Up to 560PS |
| V6 diesel | 300PS (approx) |
| Hybrid | Details TBC |
Pricing is set to start at around €60,000, with higher-spec models reaching €100,000. This would place the Pajun below the Panamera in Porsche’s range and directly in the firing line of established German executive saloons. The Pajun’s introduction will bring Porsche’s model count to six, with the possibility of a seventh line in future.
Positioning and market impact
The Pajun is designed to attract buyers who want a Porsche saloon but find the Panamera too large or expensive. Its main rivals are expected to be the Mercedes-Benz E-Class, CLS and the Audi A6. The Pajun’s arrival would also give Porsche a direct competitor to smaller executive saloons from its German rivals, broadening the brand’s appeal beyond sports cars and large luxury models.
- Porsche’s sixth model line after 911, Boxster/Cayman, Cayenne, Panamera and Macan.
- Expected to use technology shared with the Panamera and possibly the Macan.
Bentley is also expected to benefit from the Pajun’s development, with the possibility of shared platforms or technology, though no specific details have been confirmed. The Pajun’s entry into the market will further cement Porsche’s transformation from a sports car specialist into a full-range luxury manufacturer.
