BMW considers X8 and new flagship model above 7 Series
BMW is exploring a coupe-styled X8 SUV to sit above the X7, alongside discussions about a new range-topping model positioned above the 7 Series.
BMW is weighing the introduction of an X8 SUV, a coupe-styled version of its X7, as it explores further expansion at the top end of its line-up. At the same time, the company is considering a new flagship model to sit above the 7 Series, targeting buyers seeking even greater exclusivity and luxury.
BMW X8: coupe-SUV above the X7
The X7, launched in 2018 and built on BMW’s CLAR platform, is the brand’s largest SUV and already competes with the likes of the Range Rover and Mercedes-Benz GLS. BMW’s coupe-SUVs, such as the X6 and X4, have proved popular in global markets, creating a business case for a larger, more style-focused model. The X8, if approved, would follow this formula, offering a sloped roofline and a more exclusive image than the X7. Unlike the X7’s seven-seat configuration, the X8 would likely be limited to four or five seats due to its fastback styling.
The X8 would share the X7’s platform and powertrains, including turbocharged six-cylinder and V8 petrol engines. A high-performance X8 M variant is also possible, given the success of M-badged SUVs in BMW’s line-up. Pricing would sit above the X7, which starts at just under $75,000 for the six-cylinder and rises above $93,000 for the V8 in the US market. The X8’s positioning would target buyers seeking a blend of luxury, performance and distinctive design at the top of the SUV segment.
A new flagship above the 7 Series?
Alongside the X8, BMW is evaluating a new model that would sit above the 7 Series saloon, which has traditionally been the company’s flagship. This would mark a move further upmarket, potentially rivalling ultra-luxury offerings from brands like Mercedes-Maybach or even Bentley. Details remain scarce, but such a car would be expected to offer advanced technology, high-end materials and a focus on rear-seat comfort.
SUVs drive the upmarket push
The X7’s introduction marked BMW’s entry into the full-size luxury SUV category, and its positive reception has encouraged the company to explore even higher price points and more distinctive body styles. The X8 would be the first coupe-styled SUV of its size, addressing a gap in the segment and following the template set by the X6 in 2008. With other premium brands expanding their SUV ranges, BMW’s plans reflect the shifting priorities of luxury buyers, who increasingly favour high-riding vehicles with strong visual identity.
- BMW X7: Full-size SUV, up to seven seats, launched 2018
- BMW X8 (proposed): Coupe-SUV, four or five seats, premium positioning
- Potential new flagship: Above 7 Series, ultra-luxury focus
