Rolls-Royce Expands Dealer Network in Japan with New and Upgraded Showrooms
Rolls-Royce Motor Cars has opened a new dealership in Osaka and expanded its retail space in Tokyo and Yokohama, responding to growing demand in Japan.
Rolls-Royce Motor Cars has strengthened its position in Japan with the opening of a new dealership in Osaka and the expansion of retail facilities in Tokyo and Yokohama. The move follows sustained interest in the brand’s models and a rise in bespoke orders from Japanese buyers.
Expanded retail space in Tokyo and Yokohama
The Tokyo showroom, operated by Cornes Motors Ltd, has been relocated and expanded to 318 square metres in Shiba, Minato-ku. The facility can now display up to five cars and has been brought up to Rolls-Royce’s latest global standards. The investment by Cornes Motors reflects confidence in the brand’s continued growth in the capital, where demand for the Ghost, Ghost Extended Wheelbase and highly bespoke Phantom models remains strong.
Yokohama’s Rolls-Royce showroom, run by Nicole MotorCars, has also received an upgrade and expansion. Both sites are intended to create an improved customer experience and support higher sales volumes in the region.
New dealership in Osaka
Cornes Motors has also been awarded the first Rolls-Royce dealership in Osaka, further extending the marque’s reach in western Japan. The opening of the Osaka dealership marks a strategic move to tap into new customer bases beyond Tokyo and the Kanto region.
The expansion comes as Rolls-Royce continues to see strong demand for its flagship models in Japan, with particular interest in bespoke options and the newly introduced Phantom Series II. The upgrades and new sites are aimed at supporting this demand and maintaining the brand’s high standards of service and presentation.
Japanese demand for luxury and bespoke models
Japanese buyers have shown a particular appetite for customisation, with the Phantom family and the Ghost Extended Wheelbase proving especially popular. The company’s investment in retail facilities is intended to accommodate this trend, providing dedicated spaces for personalisation and consultation.
What the expansion means for Japanese buyers
The expanded showrooms and new Osaka dealership give Japanese customers greater access to Rolls-Royce’s full model range, as well as improved opportunities for bespoke commissions. The investment in local retail infrastructure signals the company’s long-term commitment to serving the Japanese luxury car market and maintaining its standards of customer experience.
