Hyundai unveils updated 2014 Equus luxury saloon ahead of New York debut
Hyundai has revealed the facelifted 2014 Equus, featuring more than 30 updates including revised styling, advanced safety features and upgraded cabin materials, ahead of its New York Auto Show premiere.
Hyundai has officially unveiled the updated 2014 Equus, presenting the facelifted flagship saloon ahead of its first public appearance at the 2013 New York International Auto Show. The revised Equus introduces more than 30 new or enhanced features, according to the manufacturer, as Hyundai seeks to strengthen its position in the premium segment.
The 2014 Equus receives a series of design tweaks, both inside and out. Exterior changes include a refreshed front grille, updated headlamp and tail lamp clusters, and new alloy wheel designs. These subtle revisions aim to modernise the Equus’s appearance while retaining its established luxury saloon profile. Hyundai says the facelift brings improved vehicle control dynamics, targeting a more refined ride and sharper handling to better compete with established European and Japanese rivals.
Interior upgrades and new technology
Inside, the updated Equus benefits from higher quality materials and a revised dashboard layout. Hyundai highlights new driver technology displays and an expanded suite of advanced safety features. The company has not yet detailed every change, but the focus is on boosting comfort and convenience for both driver and passengers. The cabin updates are intended to address previous criticisms about material quality and ergonomics, with an emphasis on a more upmarket feel.
Hyundai also points to improvements in vehicle dynamics, with changes aimed at delivering a smoother ride and more precise handling. While full technical details remain under wraps, the company says the updates extend to suspension tuning and electronic control systems. These changes are designed to make the Equus more competitive in a segment dominated by the likes of the Mercedes-Benz S-Class and Lexus LS.
Positioned for the US luxury market
The Equus remains Hyundai’s most ambitious effort in the luxury saloon segment, targeting buyers who might otherwise consider established German or Japanese models. The facelifted version will continue to be offered in North America, where Hyundai has sought to challenge premium brands with a value-driven alternative. The 2014 Equus will be shown to the public at the New York Auto Show at the end of March, with further technical specifications and pricing to follow at launch.
- Revised front and rear styling elements
- Higher quality interior materials
- New driver technology displays
- Advanced safety features
- Enhanced ride and handling
The 2014 Equus joins a series of recent Hyundai updates, including the facelifted ix35 and the upcoming 2015 Sonata. As Hyundai continues to expand its premium offerings, the Equus facelift demonstrates the brand’s commitment to competing in the upper end of the saloon market.
