Aston Martin is preparing to launch ‘two or three’ new Lagonda models, CEO Ulrich Bez has confirmed to CAR Magazine.
Aston Martin is planning two full-fledged Lagonda crossovers – one that focuses on sport, and one more geared to all-terrain prowess, along the lines of the Audi Allroad, according to CAR. The sporty Lagonda would likely use a low-riding chassis and larger 21-inch wheels, while the more traditional CUV would have more modest suspension and wheel fittings.
Without getting into details, one of the models will reportedly be a crossover that is based on the 2012 Mercedes M-Class.
These models will be aimed at a very different buyer to those you’d typically find in an Aston Martin dealership, one who lives in regions where it’s not possible to drive a low slung sports car every day.
‘Lagonda cannot survive as a one-model brand,’ Aston Martin CEO Ulrich Bez told CAR in an interview in the new June 2011 issue. ‘That´s why we are looking at two, maybe three different offerings. The most logical follow-up to the crossover is a high-end, high-visibility luxury saloon not unlike the angular Lagonda designed by William Towns which was not only very different because of its high-tech electronic dashboard.’