Aston Martin Plans Two All-Electric Lagonda Models by 2023
Aston Martin has confirmed two new Lagonda models, both fully electric and targeting the luxury market, with production set to begin as early as 2021.
Aston Martin has confirmed it will launch two new Lagonda models by 2023, reviving the historic badge as a zero-emission luxury brand. Production is planned to start in 2021, with both models set to compete directly with established luxury rivals such as Bentley and Rolls-Royce.
Aston Martin CEO Andy Palmer said the new Lagonda models will not follow the traditional saloon template. Speaking to Car & Driver, Palmer explained he had challenged designers to create something distinctive for a market that is largely chauffeur-driven but still conservative in its preferences.
While Palmer ruled out a conventional crossover, the new Lagondas will use the same platform as the Aston Martin DBX, allowing for potential powertrain sharing. Both vehicles are expected to be fully electric, in line with Lagonda’s ambition to become the world’s first zero-emission luxury brand.
Lagonda Vision Concept previews design direction
The Lagonda Vision Concept, unveiled at the 2018 Geneva Motor Show, offers a clear indication of the design language and technology direction for the new models. The concept departs from traditional luxury car styling, with a focus on maximising interior space and adopting a sculptural, minimalist exterior. The battery pack is integrated into the floor, allowing for a lower and shorter vehicle without sacrificing comfort for four adults.
Alongside the Vision Concept, Aston Martin displayed two scale models at Geneva: a coupe and an SUV, suggesting the range could include both bodystyles. The company has not confirmed final production forms, but the intent is clear, Lagonda will not simply replicate the traditional limousine formula.
Technical ambitions and luxury features
Aston Martin has stated that Lagonda vehicles will be built around electric powertrains, with the Vision Concept targeting a 400-mile range using solid-state batteries. While some of the concept’s features, such as a retractable steering wheel and rotating front seats, may not reach production, the focus on advanced materials and interior luxury is expected to remain. The concept’s cabin blends carbon fibre, ceramics, cashmere and silk, with input from British craftsmen and Savile Row tailors.
Autonomous driving technology is also under consideration, though Palmer suggested that most Lagonda buyers are likely to continue relying on chauffeurs. The company’s approach is to provide the choice between being driven and driving, with an emphasis on comfort and experience rather than technology for its own sake.
Market positioning and production plans
Lagonda’s relaunch is part of Aston Martin’s broader strategy to expand its model range and modernise its image. By targeting the ultra-luxury segment with a fully electric offering, the company is seeking to differentiate Lagonda from both its own sports cars and the established competition. The first new Lagonda is due in 2021, with a second model following by 2023.
- Two new Lagonda models confirmed for launch by 2023
- Both will use the DBX platform and be fully electric
- Design inspired by the Vision Concept
- No traditional saloon or crossover planned
