Mercedes-Benz launches brand Radio station at Frankfurt image

During the 2013 IAA Frankfurt Motor Show the Germans from Mercedes-Benz presented not only cars, but is also the first car manufacturer to launch its own digital radio program – broadcasting 24 hours a day.

Mercedes-Benz Radio can be received with an app for tablets and mobile devices, a web player for at home and on the road, or with the latest generation of the Comand Online multimedia system in the vehicle.

The first vehicle in the line-up to have the radio available is the new GLA (also a Frankfurt premiere), while further model series featuring the latest generation of Comand Online are to follow.

“We have long been serving the many digital channels and platforms with exciting international contents. So it is only logical for us to extend our offer with a digital audio format of our own. We are taking this new approach especially with modern target groups in mind, to whom we increasingly appeal with our compact models. The always-on generation uses Mercedes-Benz Radio as an additional channel to get information about our brand and brand world,” says Lüder Fromm, Head of Global Marketing Communications Mercedes Benz Cars.

“We will broadcast everything that has to do with the brand and its products – but in an editorial form, not a promotional form. This sets us apart from similar offerings,” says Fromm.

Mercedes-Benz Radio presents a 24-hour English-language premium program, which is a varied mix of quality editorial brand contents, music and contents deriving from cooperation with selected partners.