The BMW Group, the largest premium automaker in the world, has plans to keep up with its closely following rival in terms of new model introductions, and according to a German magazine’s report the latest addition would be a small crossover to compete with the upcoming Audi Q1.
BMW, Audi and Mercedes-Benz have been locked in a three-way race for the global supremacy in the premium segment, with the Ingolstadt-based automaker announcing recently its current investment levels would even eat away its profit margin for a while. BMW and Mercedes-Benz meanwhile have adopted a more balanced approach, focusing on carefully lifting both sales and their earnings margins.
According to German magazine “auto motor und sport” the BMW model is currently called the “Urban Cross” and will share the platform and underpinnings of the 2 Series Active Tourer minivan – including the front-wheel drive technology that comes from the group’s British Mini brand. Audi meanwhile has announced its Q1 model would be produced at its plant in Ingolstadt, Germany, starting with 2016. The rivaling BMW crossover, the brand’s smallest to date would be introduced under the X1 model and to better compete with the rival it would employ a different design language than the current X range of sport utility vehicles. Citing company insiders, the magazine said in its report that the model’s coupe-like shape would be have a cool and aggressive styling designed to attract customers new to the brand.
The magazine further said that being roughly 4,000 mm long and with a luggage space of around 330 liters, the model could serve as a BMW upscale follower to the Mini Paceman (which has roughly the same dimensions), with the British model unlikely to receive a brand successor. Pricing of the entry-level offering could start from 25,000 euros in Germany when the model gets to dealerships, in 2017.
Via Automotive News Europe