Peugeot 301 1.6 HDi Allure: Budget Saloon Targets Emerging Markets
Peugeot’s 301 1.6 HDi Allure offers a practical, efficient saloon aimed at value-conscious buyers in developing markets, pairing proven diesel technology with a focus on space and affordability.
Peugeot’s 301 1.6 HDi Allure was developed to address demand in emerging markets for a practical, affordable saloon. Unlike most models in the French brand’s line-up, the 301 was never intended as a mainstream European offering. Instead, it targets buyers in regions such as Eastern Europe, North Africa and parts of Asia, where value and durability outweigh badge prestige.
The 301 sits on a dedicated saloon platform, rather than being a booted version of a hatchback. Its proportions are conventional, with a 4,440mm length and 2,652mm wheelbase. The design borrows cues from the larger 508, with a straightforward grille and restrained lines. It is a deliberate move to offer a car that looks modern enough to appeal in its target markets, without the cost of premium materials or advanced electronics.
Interior and practicality
Inside, the 301 Allure reflects its budget brief. Hard plastics dominate the dashboard and door cards, and the cabin layout is simple. The controls are functional, with audio and climate systems grouped centrally. While the steering wheel adjusts only for height, and the electric window switches are on the centre console, the ergonomics are straightforward. The Allure trim brings air conditioning, remote locking and alloy wheels, but technology is basic by Western European standards.
Where the 301 stands out is space. Rear legroom is generous for a car of this size, and three adults can fit across the back seat. The boot holds 506 litres, making it suitable for family use or taxi work. The seats themselves are comfortable, and the car’s relatively narrow width helps in urban driving conditions typical of its intended markets.
Engine and driving experience
The 1.6-litre HDi diesel is a familiar PSA unit, producing 92hp and 230Nm. It is paired to a five-speed manual gearbox. Performance is modest: 0–100km/h in 11.2 seconds and a top speed of 180km/h. The focus is on efficiency, with an official combined fuel consumption of 4.3 litres per 100km. Real-world figures are close, with urban consumption around 4.9 litres and extra-urban as low as 3.9 litres per 100km.
The diesel engine is known for reliability and low running costs, but refinement is limited by basic sound insulation. Engine noise is more noticeable than in Peugeot’s higher-end models. The manual gearbox is serviceable, though the shift action is long and not especially precise. The chassis, however, is well tuned for poor road surfaces, with a comfortable ride and predictable handling.
Position in the market
Peugeot’s strategy with the 301 mirrors what Volkswagen achieved with Skoda: offering robust, value-focused cars to grow in markets where affordability is key. The 301 competes with models such as the Dacia Logan and Hyundai Accent in these regions. While it lacks the latest infotainment or safety tech, its strengths are space, efficiency and low purchase price.
The 301 is not widely available in Western Europe, but it has contributed to Peugeot’s ambitions outside its traditional markets. For more on the model’s role in Peugeot’s global push, seePeugeot Targets Growth Beyond Europe With 301 Sedan Launch
- Spacious interior and boot
- Low running costs from proven diesel
- Basic interior materials
- Limited refinement at speed
