Range Rover Evoque Tackles Asia’s Largest Skate Park in Stunt Video
Land Rover’s video campaign puts the Evoque through acrobatic paces in Shanghai’s SMP Skatepark, highlighting the SUV’s agility and urban appeal for Asian audiences.
Land Rover has released a promotional video capturing the Range Rover Evoque performing a series of stunts at SMP Skatepark in Shanghai, China. This video campaign is designed to emphasise the Evoque’s dynamic handling and urban versatility, specifically targeting the Asian market. The SMP Skatepark, recognised as Asia’s largest, provides a dramatic and unconventional setting for this display of the Evoque’s abilities.
Range Rover Evoque Stunt Video in Asia: Showcasing Urban Versatility
Gravity-Defying Stunt Drive: The Video
The video, which Land Rover describes as a “gravity-defying stunt drive,” features the Evoque navigating ramps, steep banks, and tight turns typically reserved for BMX riders and skateboarders. By choosing this unique environment, Land Rover aims to underline the Evoque’s agility and capability in urban settings that challenge conventional vehicles. The use of Asia’s largest skate park is a deliberate move to associate the Evoque with youthful energy and modern lifestyles.
The stunt sequence demonstrates how the Evoque’s compact size and precise handling make it suitable for manoeuvring through tight urban spaces. While some off-road enthusiasts have debated whether such stunts truly test the Evoque’s full capabilities, the video’s focus remains on urban agility rather than traditional off-road prowess. The campaign seeks to appeal to young, style-conscious buyers in key Asian cities, where the demand for premium SUVs that combine design and practicality is on the rise.
Technical Background and Specifications
The Range Rover Evoque was introduced in July 2011 and is assembled at the Halewood plant in the United Kingdom. Designed by Gerry McGovern, the Evoque shares its platform with the Land Rover Freelander 2. It is available in both three-door and five-door body styles, catering to a range of customer preferences.
| Body styles | 3-door, 5-door |
|---|---|
| Engines | 2.0L EcoBoost petrol, 2.2L Duratorq diesel |
| Transmissions | 6-speed manual, 6-speed automatic, 9-speed automatic |
| Drivetrain | Front-wheel drive or all-wheel drive |
| Assembly | Halewood, United Kingdom |
The engine lineup includes a 2.0-litre EcoBoost four-cylinder petrol engine and a 2.2-litre Duratorq four-cylinder diesel. Buyers can select from a six-speed manual, a six-speed automatic, or a nine-speed automatic gearbox supplied by ZF. Both front-wheel drive and all-wheel drive configurations are offered, allowing the Evoque to suit a variety of driving conditions and customer needs.
Marketing Focus for the Asian Market
Land Rover’s decision to film the video in Shanghai highlights the growing importance of the Chinese and wider Asian markets for the Evoque. In these regions, urban buyers have shown a strong interest in premium SUVs that balance style, practicality, and the ability to handle city environments. The video’s setting within the SMP Skatepark is intended to reinforce the Evoque’s image as more than just a luxury crossover. It positions the vehicle as a lifestyle choice for those who value both design and capability.
The SMP Skatepark itself is notable as the largest skate park in Asia, making it a fitting backdrop for a campaign focused on urban excitement and versatility. By choosing such a location, Land Rover aligns the Evoque with modern, active lifestyles and the preferences of younger buyers in rapidly growing urban centres.
Evoque’s Place in Land Rover’s Lineup and Ongoing Updates
Since its launch, the Evoque has played a significant role in broadening Land Rover’s appeal beyond traditional off-road enthusiasts. Its design and engineering have been tailored to meet the demands of city driving while retaining the brand’s reputation for capability. The continued marketing push in Asia, including special editions and updates, reflects Land Rover’s strategy to keep the Evoque competitive in a market where tastes and expectations are evolving rapidly.
For those interested in the model’s ongoing development, further updates and special editions have been introduced in subsequent years. Notably, the facelifted Evoque was revealed at the 2015 Geneva Motor Show, bringing refreshed styling and new features to the popular compact SUV.
