Maybach unveils facelifted 57 and 62 for 2011 with updated styling and more power
Daimler’s Maybach brand has refreshed its 57 and 62 luxury saloons for 2011, adding subtle exterior changes, new interior options and a modest increase in power for the S models.
Maybach has introduced a refreshed line-up for its 57 and 62 saloons for the 2011 model year, aiming to sharpen appeal in the ultra-luxury segment after a year of slow sales. The facelift brings modest exterior changes, updated interior appointments and a slight power increase for the S-badged models.
2011 Maybach Facelift: Overview and Exterior Updates
- The most visible changes are at the front, where a new chrome radiator grille and revised bumper design set the facelifted cars apart from their predecessors.
- LED daytime running lights are now integrated into the front bumper, and the rear receives dark red tail lights.
- New paint finishes and redesigned wheels are also available.
- The new bumpers and side cladding add marginally to the cars’ length and width, though the increase is less than an inch in each direction.
These updates are intended to give the Maybach a more contemporary and distinctive presence, keeping it competitive with other ultra-luxury brands.
Interior Enhancements and Personalisation
Inside, Maybach continues to offer extensive personalisation, with new trim and upholstery options. The focus remains on rear-seat comfort, with both the standard and long-wheelbase 62 models aimed at chauffeur-driven buyers. The company has not announced major changes to the core cabin architecture or technology suite for this update. However, the continued emphasis on luxury materials and bespoke features ensures that owners can tailor their cars to individual tastes. Maybach’s reputation for craftsmanship remains a key selling point, even as the brand faces stiff competition from established rivals.
Engine Changes and Emissions
The facelifted Maybach 57 and 62 retain their 6.0-litre V12 engines. The standard models deliver up to 542hp, while the 57S and 62S now produce 18hp more than the regular versions, reaching 620hp. Maybach claims lower CO2 emissions across the range, though specific figures have not been released. The drivetrain and suspension remain unchanged, focusing on refinement and comfort rather than outright performance.
- Power increase for S models: The 57S and 62S now produce 620hp, an 18hp increase over the standard versions.
Sales Context and Brand Prospects
Maybach delivered only around 200 cars globally in the previous year, according to company figures. Persistent rumours about the brand’s future have circulated, including speculation about a possible sale to Chinese manufacturer BYD, which Daimler has publicly denied. The facelift comes as Maybach looks to sustain its position against rivals such as Rolls-Royce and Bentley, both of which have reported stronger demand in the luxury saloon segment.
The updated models were shown at the Beijing motor show, reflecting Maybach’s continued interest in the Chinese market, where demand for ultra-luxury saloons remains relatively robust despite slow global sales. The brand’s future direction remains uncertain, with no official word on further model launches or strategy changes beyond this facelift.
Industry analysts have noted that, despite Maybach’s efforts to refresh its line-up, the marque faces significant challenges in expanding its customer base. The ultra-luxury market is highly competitive, and Maybach’s sales figures have remained modest compared to its main competitors. Ongoing speculation about the brand’s future, including potential collaborations or sales, highlights the challenges facing Daimler’s luxury division.
Comparison with Rivals and Market Impact
Maybach’s main rivals in the ultra-luxury saloon segment are Rolls-Royce and Bentley. Both brands have seen stronger demand in recent years, with Rolls-Royce’s Phantom and Bentley’s Mulsanne attracting buyers in key markets such as China, the Middle East, and North America. Maybach’s strategy with the 2011 facelift appears focused on incremental improvement rather than radical change, aiming to retain existing customers and attract new ones with updated styling and improved efficiency.
The decision to unveil the facelift at the Beijing motor show highlights the importance of the Chinese market, which has become a central battleground for luxury carmakers.
Summary of Updates
- New chrome radiator grille and revised bumpers
- LED daytime running lights and dark red tail lights
- Marginally increased exterior dimensions
- Updated paint and wheel options
- Interior personalisation remains a focus
- S models gain 18hp, now producing 620hp
- Lower CO2 emissions claimed across the range
Looking Ahead
While the 2011 Maybach facelift brings several updates, the brand’s long-term prospects remain in question. The ultra-luxury segment continues to evolve, and Maybach’s ability to innovate and respond to market demands will be critical in determining its future.
For those interested in other luxury saloon facelifts from this era, see coverage of the Peugeot 3008 Facelift Unveiled at the 2013 Frankfurt Motor Show.
