Acura reveals 2013 RDX Prototype at Detroit motor show
The 2013 Acura RDX Prototype, unveiled at the Detroit show, previews a production crossover with a new V6 engine, revised styling, and upgraded interior technology.
Acura introduced the 2013 RDX Prototype at the 2012 North American International Auto Show in Detroit, previewing a new generation of its compact crossover set for launch later that year. The prototype, which closely reflects the forthcoming production model, marks a shift towards a more powerful engine and a suite of interior upgrades.
2013 Acura RDX Prototype Presented in Detroit
New V6 Engine and Transmission
The 2013 RDX Prototype is powered by a 3.5-litre V6 producing 273hp, a 33hp increase over the outgoing model’s four-cylinder. Acura pairs this engine with a six-speed automatic transmission. The new powertrain replaces the previous turbocharged four-cylinder, aiming for improved refinement and response. Acura claims the lighter all-wheel drive system contributes to an EPA rating of 20mpg city and 28mpg highway, which is a notable improvement for the segment at the time. This move to a naturally aspirated V6 positions the RDX to deliver smoother performance and greater efficiency, reflecting Acura’s response to feedback from drivers of the earlier generation.
Design and Dimensions
Visually, the prototype adopts a more aerodynamic and sportier look, with a larger footprint than its predecessor. The exterior features revised lines and proportions intended to appeal to buyers looking for a premium crossover with a more assertive stance. These changes are not only aesthetic but also functional, as the increased size is expected to translate into more interior space and improved comfort for passengers. Although Acura did not provide specific dimensions at the show, the emphasis on a larger and more refined body suggests a focus on both style and practicality.
Interior Upgrades and Technology
Inside, Acura has focused on higher quality materials and additional technology. The RDX Prototype features an updated dashboard layout and new equipment, including Pandora internet radio integration, SMS text messaging support, an advanced navigation system with voice recognition, and the AcuraLink satellite communication system. Real-time weather reporting and other convenience features are also included, aiming to keep the model competitive in a rapidly advancing segment. These upgrades reflect a broader trend in the premium crossover market, where connectivity and comfort are increasingly important to buyers.
Market Positioning and Launch Timing
Acura plans to launch the production version of the RDX based on this prototype within a few months of the Detroit reveal. The model targets buyers in the premium compact SUV segment, competing with rivals offering both four-cylinder and V6 options. By moving to a naturally aspirated V6, Acura aims to deliver smoother performance and improved efficiency, addressing feedback from the previous generation. The RDX Prototype’s unveiling came alongside the Acura ILX Concept at Detroit, reflecting Honda’s strategy to refresh its premium line-up for the US market. Production and sales are scheduled to begin later in 2012.
Acura’s Broader Strategy and Segment Context
The debut of the 2013 RDX Prototype at the Detroit Motor Show coincided with several other key unveilings from Acura, including the ILX Concept. This dual presentation highlights Acura’s intention to strengthen its presence in the premium segment by introducing models that address different customer needs. The RDX, with its focus on performance, space, and technology, aims to attract buyers seeking a balance between utility and luxury. The ILX Concept, on the other hand, targets the entry-level premium sedan market. Together, these models are part of a broader push by Honda’s luxury division to remain competitive in the face of evolving consumer expectations and increasing competition from European and American brands.
Features and Equipment Overview
- 273hp 3.5-litre V6 engine
- Six-speed automatic transmission
- Lighter all-wheel drive system
- Upgraded interior materials
- Pandora internet radio and SMS text messaging integration
- Advanced navigation with voice recognition
- AcuraLink satellite communication system
- Real-time weather reporting
Conclusion and Outlook
The 2013 Acura RDX Prototype’s unveiling in Detroit represents a significant update for the model, with improvements in performance, efficiency, interior quality, and technology. As Acura prepares for the production launch, the RDX is positioned to compete strongly in the premium compact crossover segment, responding to both market trends and customer feedback. The focus on a more powerful engine, advanced features, and a larger, more comfortable cabin indicates Acura’s commitment to evolving its line-up to meet the demands of modern drivers.
