Acura Unveils 2013 ZDX, Confirms Model Will Be Discontinued
The facelifted 2013 Acura ZDX arrives with updated styling and more standard equipment, but Acura has confirmed the slow-selling crossover will be dropped within months.
Acura has unveiled the 2013 ZDX, introducing a modest facelift and a streamlined equipment list, but has also confirmed that this will be the final version of the model. After several years of slow sales, Acura will discontinue the ZDX following the 2013 model year. The announcement marks the end of a short and challenging run for the brand’s coupe-like crossover.
2013 Acura ZDX: Final Facelift Before Discontinuation
Design Updates and Features
The 2013 Acura ZDX arrives with subtle exterior changes intended to freshen its appearance for its last year on sale. Updates include a redesigned front bumper, a revised front grille, a reshaped rear bumper, and new alloy wheel designs. These changes are intended to give the ZDX a more modern look, though the overall silhouette and distinctive coupe-style roofline remain unchanged. This roofline has been a talking point since the model's introduction, dividing opinion among buyers and critics alike.
Acura has simplified the ZDX range for 2013, consolidating it into a single, well-equipped trim. Standard equipment now includes GPS navigation, a 435-watt surround sound system, heated and ventilated front seats, power-folding mirrors, and both front and rear parking sensors. Safety technology has also been upgraded, with Lane Departure Warning and Forward Collision Warning now included as standard. Interior changes are otherwise minimal, focusing on technology and equipment rather than new materials or a redesigned layout. The ZDX continues to offer seating for five and a premium cabin experience, with high levels of comfort and convenience.
Engine, Performance, and Economy
Under the bonnet, the 2013 ZDX retains its 3.7-litre V6 petrol engine, delivering 300 bhp (224 kW) and 270 lb-ft (366 Nm) of torque. This is paired with a six-speed automatic transmission and standard all-wheel drive. The ZDX is rated at 16 miles per gallon in the city and 23 miles per gallon on the highway according to US testing. While these figures are typical for a vehicle of its size and performance, they do not stand out in a market increasingly focused on fuel efficiency.
| Engine | 3.7-litre V6 petrol |
|---|---|
| Power | 300 bhp (224 kW) |
| Torque | 270 lb-ft (366 Nm) |
| Transmission | 6-speed automatic |
| Drivetrain | All-wheel drive |
| Fuel economy (US) | 16 mpg city / 23 mpg highway |
| Starting price (US) | $50,920 |
Sales Performance and Market Position
When it launched, Acura positioned the ZDX as a sporty, premium crossover, aiming to compete with vehicles such as the BMW X6. The ZDX was intended to attract buyers looking for a combination of luxury, performance, and distinctive styling. However, the model struggled to gain traction in North America. In 2011, only 1,564 units were sold in the US, a figure that reflected ongoing challenges in attracting mainstream SUV and crossover buyers. The ZDX’s unconventional appearance, premium pricing, and limited practicality compared to more traditional SUVs contributed to its underwhelming market performance.
Reasons for Discontinuation
The decision to discontinue the ZDX is directly linked to its slow sales and limited appeal. Acura’s attempt to create a niche product with bold styling did not resonate with enough buyers to justify its continued production. The company has now confirmed that the 2013 model year will be the ZDX’s last, with production scheduled to cease shortly after the final units are sold. The last ZDXs will be available from 19 October 2012, priced at $50,920 in the US.
Legacy and Impact
The Acura ZDX’s brief run highlights the risks of introducing a model that targets a narrow segment of the market. While its coupe-inspired design set it apart from more conventional crossovers, this same feature limited its practicality and appeal. The ZDX did bring advanced safety and technology features to the Acura line-up, and its discontinuation allows the brand to focus on more popular models. For those interested in a distinctive, well-equipped crossover, the final ZDXs represent the last opportunity to buy a new example of this unique vehicle.
