2013 Buick Regal Priced from $29,015 in the US
Buick sets the starting price for the 2013 Regal at $29,015, with eAssist mild hybrid technology now standard and turbocharged options available.
Buick has announced that the 2013 Regal will start at $29,015 in the United States, including destination charges. This pricing positions the Regal as a mid-tier offering in the midsize saloon segment, aiming to appeal to buyers looking for a blend of efficiency, technology, and performance. The new model year brings a notable change in standard equipment, as the eAssist mild hybrid system is now fitted to every base Regal.
2013 Buick Regal: Pricing and Standard Equipment
eAssist Mild Hybrid System Now Standard
The eAssist system pairs a compact lithium-ion battery with a small electric motor/generator, working alongside the 2.4-litre petrol engine. This setup allows the 2013 Regal to achieve an EPA-rated 36 miles per gallon on the highway. The mild hybrid system assists under acceleration and enables regenerative braking, but does not provide the ability for full electric-only driving. Buick describes this approach as a way to improve fuel economy while maintaining the familiar driving experience expected by most buyers.
The inclusion of eAssist as standard equipment marks a shift in Buick’s strategy for the Regal, focusing on increased efficiency without requiring a move to a full hybrid or diesel powertrain. This is intended to appeal to the majority of buyers who are interested in better fuel economy but may not be ready to adopt a dedicated hybrid vehicle.
Engine and Transmission Options
Beyond the eAssist-equipped base model, Buick continues to offer the Regal with more powerful engine options. The Regal Turbo features a 2.0-litre turbocharged Ecotec engine producing 220 horsepower. For drivers seeking even greater performance, the Regal GS uses a higher-output version of the same engine, delivering 270 horsepower. Both the Turbo and GS models can be specified with either a manual or automatic transmission, while the eAssist version is only available with a six-speed automatic gearbox. This variety allows buyers to choose a Regal that best fits their preferences for efficiency or performance.
| Model | Engine | Power Output | Transmission | Highway MPG (EPA) |
|---|---|---|---|---|
| eAssist | 2.4-litre petrol with mild hybrid | Not specified | 6-speed automatic | 36 |
| Turbo | 2.0-litre turbocharged Ecotec | 220 hp | Manual or automatic | Not specified |
| GS | 2.0-litre turbocharged Ecotec (high output) | 270 hp | Manual or automatic | Not specified |
Where the Regal Sits in the US Market
With a starting price just above $29,000, the 2013 Regal is positioned above entry-level midsize saloons like the Chevrolet Malibu but remains below premium competitors from Germany and Japan. The standard inclusion of the eAssist mild hybrid system is a key part of Buick’s value proposition for this model year, offering improved fuel economy without sacrificing the traditional driving experience. Meanwhile, the Turbo and GS models provide more power for those who prioritise performance, all within the same model lineup.
For comparison, the 2013 Chevrolet Malibu starts at a lower price point but does not offer a comparable mild hybrid system as standard equipment. This gives the Regal a unique position in the market, particularly for buyers who want increased efficiency in a conventional saloon format.
Summary of Features and Market Impact
The 2013 Buick Regal’s move to make eAssist standard reflects a broader trend in the automotive industry towards improved efficiency and lower emissions in mainstream vehicles. By offering this technology as standard, Buick aims to attract customers who are conscious of fuel economy but do not want to compromise on comfort or driving dynamics. The availability of more powerful Turbo and GS models ensures that the Regal remains competitive for those who desire higher performance.
With its updated powertrain options and revised equipment, the 2013 Regal is positioned to appeal to a broad range of buyers in the midsize saloon market. Its pricing, standard features, and efficiency improvements are likely to influence purchasing decisions for those considering alternatives from both mainstream and premium brands.
Specifications at a Glance
| Starting Price (US) | $29,015 (including destination) |
|---|---|
| Base Engine | 2.4-litre petrol with eAssist mild hybrid |
| Highway Fuel Economy (EPA) | 36 mpg (eAssist) |
| Turbo Engine Option | 2.0-litre turbocharged Ecotec (220 hp) |
| GS Engine Option | 2.0-litre turbocharged Ecotec (270 hp) |
| Transmission (eAssist) | 6-speed automatic |
| Transmission (Turbo/GS) | Manual or automatic |
