Cadillac ATS Unveiled in Detroit to Challenge BMW 3 Series
The 2013 Cadillac ATS made its debut at the Detroit Auto Show, targeting the compact luxury saloon segment with lightweight construction and multiple engine options.
Cadillac revealed its all-new 2013 ATS saloon at the Detroit Auto Show, marking the brand’s return to the compact luxury segment with a model aimed directly at the BMW 3 Series. The ATS goes on sale in North America in summer 2012, with pricing expected to start between $33,000 and $35,000.
Lightweight platform and drivetrain options
The ATS is built on a new, lightweight rear-wheel drive platform, with all-wheel drive available as an option. Cadillac claims a kerbweight under 3,400lb, making it lighter than the BMW 328i, Audi A4 and Acura TSX. The chassis features a five-link independent rear suspension, MacPherson struts at the front, and ZF variable-assist electric power steering. Higher trim levels get Brembo brakes and 18-inch wheels.
Buyers can choose from three engines: a 2.5-litre naturally aspirated four-cylinder producing 200hp and 188lb ft, a 2.0-litre turbocharged four-cylinder with 270hp and 260lb ft, and a 3.6-litre V6 topping the range. Both six-speed manual and automatic transmissions are offered, but Cadillac has not confirmed which engines or drivetrains can be paired with the manual gearbox. The most efficient variant is expected to achieve over 30mpg on the highway.
Interior and technology
Inside, the ATS features a split-level dashboard with multiple colour and material options. The car is equipped with a suite of safety and driver-assistance systems, including adaptive cruise control, lane departure warning, forward collision alert, blind zone monitoring and a rear-view camera with dynamic guidelines. Adaptive forward lighting and hill start assist are also available, with the latter standard on manual models.
Position in the market
Cadillac is positioning the ATS as a direct competitor to the BMW 3 Series, aiming to attract buyers seeking a lighter, more agile alternative to established German rivals. The ATS joins a segment that includes the Audi A4 and Mercedes-Benz C-Class. With its new platform and focus on weight reduction, Cadillac hopes to challenge the dominance of its European competitors. For details on the ATS’s later coupe variant, see2014 Detroit Motor Show Live Cadillac Ats Coupe.
