Chevrolet Teases 2013 Trailblazer for Global Markets, Skips US
Chevrolet has released a teaser for its 2013 Trailblazer SUV, confirming a global launch starting in Thailand but ruling out a US market entry for now.
Chevrolet has confirmed that its new-generation Trailblazer SUV will debut in global markets in 2012, starting with Thailand, but will not be offered in the United States. The company released a teaser image and outlined its launch plans ahead of the vehicle’s unveiling at the Dubai International Motor Show in November 2011.
General Motors said the 2013 Trailblazer is built on a new midsize platform developed by GM do Brasil. The company describes the new model as combining the hauling and towing capability of a traditional SUV with the ride comfort and efficiency of a crossover. Production and initial sales will take place in Thailand, with further rollouts expected in South America and other Asian markets.
Not for the US market
Despite its American badge, Chevrolet has confirmed there are no immediate plans to sell the new Trailblazer in the United States. The decision leaves the US market without a direct successor to the previous-generation TrailBlazer, which was discontinued after the 2009 model year. Instead, the new SUV is aimed at emerging markets where demand for body-on-frame utility vehicles remains strong.
The Trailblazer shares its platform with the Chevrolet Colorado pickup, which has already entered production in Thailand. While the Colorado is set for US production in a different form, the Trailblazer’s absence from US showrooms underlines GM’s regional strategy for SUVs and pickups. The company has not released full specifications or pricing, but more details are expected at its Dubai debut.
Global SUV strategy
Chevrolet’s decision to launch the Trailblazer outside its home market reflects shifting priorities for the brand. The focus is on regions where demand for rugged, practical SUVs remains high. In the US, Chevrolet continues to offer crossovers and larger SUVs such as the Traverse and Tahoe, but the new Trailblazer is positioned for buyers in Southeast Asia and South America seeking a midsize, ladder-frame utility vehicle.
- 2013 Trailblazer: global launch, not for US
- Shares platform with Colorado pickup
- Focus on Asian and South American markets
Chevrolet has yet to confirm which other markets will follow Thailand, but the model is expected to reach South America soon after its initial launch. The brand’s approach mirrors similar moves by other manufacturers, targeting growth regions with models tailored to local preferences and regulations.
Further details on engine choices, trim levels and availability are due when the Trailblazer is unveiled in Dubai. For the moment, US buyers will have to look elsewhere in Chevrolet’s line-up for a midsize SUV.
