Ford Delays European Launch of 2013 Mondeo Due to Homologation Issues
Production of the new Ford Mondeo for Europe, originally set for April 2013, has been postponed while the company addresses specification and homologation challenges.
Ford has postponed the start of production for the new-generation Mondeo in Europe, citing problems with homologation and specification levels. The model, which had been scheduled to begin rolling off European assembly lines in April 2013, will now arrive later than initially planned.
The delay was confirmed by Ford’s Belgian division, which explained that internal targets for the production start had to be adjusted to resolve issues related to regulatory approval and model specifications. Ford did not disclose the full details, but described the matter as an internal problem rather than a public safety or quality concern.
The Mondeo, known as the Fusion in North America, was first unveiled at the 2012 North American International Auto Show in Detroit. The US-market Fusion is already available to customers, with a range of trim levels and powertrains, but European buyers will have to wait longer as Ford works through the homologation process required for the region.
Homologation and Specification Challenges
Homologation is a standard regulatory requirement before any new model can be sold in Europe. It covers compliance with safety, emissions and technical standards that can differ from those in the US. Ford’s statement suggested that specification differences between the US Fusion and European Mondeo contributed to the delay, as the two models must meet different equipment and regulatory requirements.
While Ford described such delays as not unusual for new model launches, the setback means European dealers and buyers will not see the new Mondeo as early as expected. The company has not announced a revised launch date.
US Launch Unaffected
The delay affects only the European version of the Mondeo. In the United States, the Fusion is already on sale in several trims, including S, SE, SE EcoBoost, SE Hybrid and Titanium, with prices starting at $22,495. The European Mondeo is expected to carry a higher price tag due to additional features and regional requirements.
Ford’s strategy of global model platforms means that the Mondeo and Fusion share much of their engineering, but the need for local adaptations remains. The company is now working to finalise the European version to meet all necessary standards before production can begin.
Context: European Production Timelines
Ford’s delay with the Mondeo follows a period of intense scrutiny for carmakers launching new models in Europe, where regulatory requirements have become increasingly complex. The setback is a reminder that even established manufacturers can face hurdles when adapting global models for regional markets.
For more on Ford’s production activities, see the recent start of Mustang production in Michigan:2015 Ford Mustang Production Kicks Off in Michigan
