2013 Mitsubishi Lancer gains new features and updates in Australia
Mitsubishi has refreshed the Lancer range in Australia for 2013, adding equipment across the line-up and revising pricing for the entry-level ES.
Mitsubishi has announced a round of updates for the 2013 Lancer in Australia, with changes to standard equipment across the ES, LX and VRX models. The entry-level ES now starts at AUD 19,990, and all variants receive tweaks aimed at keeping the compact saloon competitive in a crowded segment.
2013 Mitsubishi Lancer Gets Updated in Australia
Equipment Changes for 2013
The ES grade now comes with a revised audio system and a leather-wrapped steering wheel as standard. The ES with continuously variable transmission (CVT) gains Hill Start Assist, a feature designed to prevent the car from rolling back on inclines. The LX variant receives a more substantial update, adding chrome exterior accents, a rearview camera, parking sensors, side air dams, keyless entry and 16-inch alloy wheels. These additions are aimed at buyers seeking more equipment without moving to the top of the range.
At the top of the regular Lancer line-up, the VRX model is now fitted with a 6.1-inch colour display audio system, four speakers, a subwoofer, four tweeters, iPod connectivity and a rearview camera. These upgrades bring the VRX's interior technology closer to that of newer rivals.
- Revised audio system and leather-wrapped steering wheel for ES
- Hill Start Assist for ES CVT
- LX gains chrome accents, rearview camera, parking sensors, side air dams, keyless entry, and 16-inch alloy wheels
- VRX receives 6.1-inch colour display audio, upgraded speaker system, iPod connectivity, and rearview camera
Engine and Transmission Options
Both the ES and LX versions are powered by Mitsubishi’s 2.0-litre four-cylinder MIVEC petrol engine, paired with either a five-speed manual gearbox or a CVT. The VRX steps up to a 2.4-litre MIVEC engine, also available with manual or CVT. For buyers after more performance, the Lancer Ralliart continues with a 2.0-litre turbocharged and intercooled engine, mated to a twin-clutch sport shift transmission.
| ES/LX Engine | 2.0-litre four-cylinder MIVEC petrol |
|---|---|
| VRX Engine | 2.4-litre four-cylinder MIVEC petrol |
| Ralliart Engine | 2.0-litre turbocharged MIVEC petrol |
| Transmission (ES/LX/VRX) | 5-speed manual or CVT |
| Transmission (Ralliart) | Twin-clutch sport shift |
Pricing and Value
The 2013 Lancer ES starts at AUD 19,990, maintaining its position as one of the more affordable compact saloons in the Australian market. The pricing structure allows Mitsubishi to compete with other compact saloons, offering a combination of updated features and reasonable running costs. The value proposition is further enhanced by the improved standard equipment, particularly for buyers looking for technology and convenience upgrades.
Position in Mitsubishi’s Australian Line-up
The Lancer remains a key model for Mitsubishi in Australia, sitting below the larger ASX and Pajero in the range. The 2013 updates follow similar moves for other models in the line-up, such as the ASX, which also received a round of equipment and styling changes earlier in the year. The Lancer’s updates are part of Mitsubishi’s broader effort to keep its range fresh and competitive against newer rivals from other manufacturers.
For buyers considering a compact saloon with improved standard features, the updated Lancer offers a broader range of equipment without a major price increase. The inclusion of features like Hill Start Assist, a rearview camera, and upgraded audio systems reflects Mitsubishi’s response to customer demand for enhanced safety, technology and comfort at accessible price points.
Overview of the 2013 Mitsubishi Lancer Range in Australia
| Model | Engine | Transmission Options | Key Features |
|---|---|---|---|
| ES | 2.0-litre four-cylinder | 5-speed manual or CVT | Revised audio, leather steering wheel, Hill Start Assist (CVT) |
| LX | 2.0-litre four-cylinder | 5-speed manual or CVT | Chrome accents, rearview camera, parking sensors, keyless entry, 16-inch alloys |
| VRX | 2.4-litre four-cylinder | 5-speed manual or CVT | 6.1-inch display audio, premium sound, iPod connectivity, rearview camera |
| Ralliart | 2.0-litre turbocharged | Twin-clutch sport shift | Performance-tuned, turbocharged engine, sport transmission |
Market Context and Competitors
The Australian compact saloon market is highly competitive, with rivals such as the Toyota Corolla, Mazda 3 and Hyundai Elantra offering strong value and a variety of features. Mitsubishi’s updates to the Lancer are intended to help it remain relevant and appealing to buyers who might otherwise consider these alternatives. The additional standard equipment and technology upgrades are particularly important as buyers in this segment increasingly expect advanced features even at lower price points.
Summary
The 2013 Mitsubishi Lancer’s updates in Australia focus on improved standard equipment, enhanced technology and value for money. With a choice of engines and trim levels, Mitsubishi aims to appeal to a broad range of buyers, from those seeking an affordable compact saloon to those looking for more performance or luxury features. The changes are designed to keep the Lancer competitive as the model continues to play an important role in Mitsubishi’s Australian line-up.
