Kia launches facelifted 2014 Optima in Australia with new look and higher prices
The updated 2014 Kia Optima arrives in Australian showrooms with revised styling, new equipment and price increases across the range, starting from $30,990 before on-road costs.
Kia has confirmed the facelifted 2014 Optima will go on sale in Australia next week, introducing sharper styling and a revised equipment list. Prices have risen across the range, with the entry-level Optima Si now starting at $30,990 before on-road costs.
The Optima Si's price represents a $300 increase over the outgoing model. The mid-range Optima SLi is now listed at $35,990, up by $1,000, while the flagship Platinum moves to $40,490, a $1,200 rise. All prices are before on-road costs.
Styling and equipment changes for 2014
The facelift brings a restyled front and rear bumper, a new rear diffuser and, on the SLi and Platinum grades, LED taillights. The Platinum trim also gains LED fog lamps for the first time in Australia. New alloy wheel designs are introduced, with 17-inch wheels on lower grades and 18-inch wheels for the Platinum.
Parking sensors at both ends are now standard across the range. Other specification upgrades apply, but the most visible changes are external. The interior and core feature set remain largely unchanged from the outgoing model.
Australian engine and transmission options
While the Optima is offered with a range of engines in other markets, including a 1.7-litre turbo diesel and a petrol-electric hybrid, Australian buyers continue to receive only the 2.4-litre direct-injection petrol four-cylinder. This engine produces 148 kW and 250 Nm, paired with a six-speed automatic transmission. No manual or diesel options are offered locally.
The Optima remains a front-wheel-drive saloon, positioned to compete with other mid-size offerings in Australia. The facelifted model's mechanical package is unchanged, focusing instead on visual updates and equipment tweaks.
Trim levels and pricing details
| Trim | Price (AUD, before on-road costs) | Key features |
|---|---|---|
| Si | $30,990 | Front/rear parking sensors, 17-inch alloys |
| SLi | $35,990 | Adds LED taillights, 17-inch alloys |
| Platinum | $40,490 | Adds LED fog lamps, 18-inch alloys, LED taillights |
The 2014 facelift keeps the Optima line-up simple, with three grades. All models now include front and rear parking sensors as standard, while the Platinum grade further distinguishes itself with the addition of LED fog lamps and larger wheels.
Market context and availability
Kia's updated Optima will be available for order in Australia from launch next week. The price increases reflect the added equipment and styling changes, but the core mechanical offering is unchanged. Buyers seeking diesel or hybrid powertrains will need to look elsewhere, as the local line-up remains petrol-only.
The 2014 Optima facelift arrives as mid-size rivals also refresh their offerings, but Kia's strategy for Australia remains focused on value, equipment and a single, proven drivetrain.
