Maserati Quattroporte draws 8,000 orders after 2014 launch
Strong demand for the new Quattroporte, especially in Asia and North America, has brought Maserati 8,000 bookings since the luxury saloon’s debut.
Maserati has announced that it has received 8,000 bookings for the 2014 Quattroporte, following the luxury saloon’s introduction to global markets earlier in the year. This figure highlights the growing international interest in Maserati’s flagship model, especially from buyers in Asia and North America. The strong order volume comes after the model’s public debut at the 2013 North American International Auto Show (NAIAS) in Detroit, where the new Quattroporte was officially unveiled.
2014 Maserati Quattroporte: 8,000 Bookings Mark a Strong Start
A New Generation for Maserati’s Flagship Saloon
The 2014 Quattroporte marks a significant evolution for Maserati’s luxury saloon. This sixth-generation model sits at the top of Maserati’s range, positioned above the smaller Ghibli. The latest Quattroporte brings substantial updates over its predecessor, including a completely redesigned exterior, a larger footprint for increased rear passenger comfort, and a range of new powertrains. Maserati’s order tally points to a successful repositioning of the car as it targets a broader international clientele, with particular emphasis on markets outside Europe.
Engine Options and Performance
Buyers can choose between two twin-turbocharged petrol engines. The entry-level 3.0-litre V6 produces 410hp and 550Nm of torque, allowing the Quattroporte to accelerate from 0 to 100km/h in just 4.9 seconds and reach a top speed of 285km/h. For those seeking even more performance, the 3.8-litre twin-turbo V8 delivers 530hp and 710Nm of torque, making it the most powerful production Maserati saloon to date. Both engines are paired with an eight-speed automatic transmission, and the V6 variant can be specified with all-wheel drive, a first for the Quattroporte line.
| V6 Engine | 3.0-litre twin-turbo, 410hp, 550Nm |
|---|---|
| V8 Engine | 3.8-litre twin-turbo, 530hp, 710Nm |
| 0-100km/h (V6) | 4.9 seconds |
| Top Speed (V6) | 285km/h |
| Drivetrain | AWD available on V6 |
| Transmission | Eight-speed automatic |
Global Demand and Maserati’s Growth Strategy
Rising demand in Asia and North America has played a key role in the Quattroporte’s strong order volume. Maserati has focused on expanding its presence in China and the United States, both of which have seen increased appetite for high-end European saloons. The company’s strategy includes broadening its product range, as seen with the introduction of the smaller Ghibli saloon, to capture a greater share of the premium market. The Quattroporte remains the flagship, offering a more spacious and luxurious experience, while the Ghibli targets a wider audience with its more accessible price point.
- Quattroporte sits above the Ghibli in Maserati’s range
- China and US now among Maserati’s largest markets
- 2014 model features more rear space and updated technology
The Quattroporte’s appeal in China and North America is partly due to its focus on comfort and space, which are priorities for buyers in these regions. Maserati’s efforts to tailor its flagship saloon to the needs of chauffeur-driven customers, especially in Asia, have contributed to the model’s popularity. The updated interior features improved materials, advanced infotainment systems, and more legroom for rear passengers, making it a strong contender in the global luxury saloon market.
What It Means for Buyers and Maserati
For buyers, the 2014 Quattroporte offers a blend of high performance and luxury, with a focus on comfort and rear-seat space. The availability of both V6 and V8 engines, as well as the option of all-wheel drive, provides flexibility to suit different preferences and driving conditions. The model’s enhanced technology and larger interior are designed to appeal to both drivers and passengers, especially those who value a refined experience.
For Maserati, the strong order book for the 2014 Quattroporte supports its global expansion plans and demonstrates renewed interest in the brand’s saloon models. The success of the Quattroporte is a key part of Maserati’s strategy to increase its global sales and presence in the luxury segment. With the addition of the Ghibli and the continued evolution of the Quattroporte, Maserati is aiming to broaden its appeal and compete more effectively with established rivals in the premium market.
Looking Ahead: Maserati’s Ambitions
The 8,000 bookings for the 2014 Quattroporte represent a significant achievement for Maserati as it seeks to grow its share of the global luxury car market. The combination of new technology, improved comfort, and strong performance has enabled the Quattroporte to attract buyers in key international markets. Maserati’s ongoing investment in product development and market expansion signals its ambition to become a more prominent player in the luxury automotive sector in the years to come.
