Nissan launches Qashqai Premier Limited Edition for loyal customers
Nissan has unveiled the Qashqai Premier Limited Edition, restricted to 2,007 units and offered exclusively to existing customers ahead of the new generation’s full market release.
Nissan has introduced the Qashqai Premier Limited Edition, a launch model for the new-generation crossover, available only to existing Nissan customers until the end of 2013. Production is capped at 2,007 units, each individually numbered, as the brand seeks to reward loyalty and generate early interest in its redesigned SUV.
The Premier Limited Edition takes the range-topping Tekna trim as its starting point and adds a number of bespoke features. Leather and Alcantara upholstery, a dark roof liner, Premier-branded kick plates and custom dark carpets set the cabin apart. Externally, there are chrome side sills, roof rails and 19-inch alloy wheels, while Bi-LED headlamps are included as standard.
Each car is fitted with Nissan’s full suite of safety and convenience technology, including NissanConnect infotainment, Traffic Sign Recognition, Lane Departure Warning, Driver Attention Alert, Forward Emergency Braking, Blind Spot Warning, High Beam Assist and Moving Object Detection. A panoramic glass roof and electrically adjustable seats are also included.
Exclusive to current Nissan owners
Nissan is restricting orders for the Premier Limited Edition to existing customers until 31 December 2013. The company says this approach is designed to offer “the ultimate in new Qashqai exclusivity” to its established client base ahead of wider availability of the standard range in 2014.
Buyers can choose from four paint finishes: Pearl White, Metallic Black, Night Shade and Metallic Red. All Premier Limited Editions are powered by the 1.6-litre dCi diesel engine and come with the ALL-MODE 4x4-I system as standard. No petrol or two-wheel drive variants are offered for this edition.
Positioned against other limited editions
With its combination of high specification and restricted availability, the Qashqai Premier Limited Edition follows a pattern seen with other manufacturers’ launch specials, such as the Mercedes-Benz CLA45 AMG Edition 1and Porsche Cayman S Black Edition. Nissan’s approach, however, is to reward existing customers rather than simply offer a high-specification model to the general public.
At the time of launch, Nissan had not disclosed pricing for the Premier Limited Edition. The company is targeting customers who want early access to the new model with a level of exclusivity that will not be repeated in the standard range.
What the Premier Limited Edition offers
- Leather and Alcantara interior with dark roof liner
- Premier-branded kick plates and custom carpets
- Bi-LED headlamps and 19-inch alloy wheels
- Full suite of driver assistance and safety systems
- Panoramic glass roof and electrically adjustable seats
- 1.6-litre dCi diesel with ALL-MODE 4x4-I as standard
- Choice of four exterior colours
