Buick Reveals 2015 Envision Interior Ahead of Chengdu Debut
Buick has released official images of the 2015 Envision’s interior, showcasing premium features and technology before its public unveiling at the Chengdu Motor Show.
Buick has released the first official images of the 2015 Envision’s interior, giving a clear look at the mid-size SUV’s cabin ahead of its public debut at the Chengdu Motor Show on 28 August 2014. The images confirm a focus on premium materials and technology, as Buick targets the growing Chinese SUV market.
Premium materials and technology in focus
The released images show a cabin trimmed in burgundy leather, contrasted with piano black surfaces, wood inlays and chrome detailing. Buick’s choice of materials and colour palette is aimed at the Chinese buyer, where luxury cues and tactile finishes are key selling points in the segment. The panoramic sunroof and split centre armrest add to the sense of space and comfort, while ice blue ambient lighting runs across the dashboard and doors.
An 8-inch MyLink infotainment display sits at the centre of the dash, paired with a Bose audio system. The cabin also features a heated steering wheel, USB connectivity and Active Noise Cancellation, all of which are now expected in premium SUVs in China. The rear seats are split-folding, and the interior layout prioritises both passenger comfort and practicality for family buyers.
Powertrain and driving features
The 2015 Envision will launch with a 2.0-litre four-cylinder turbocharged petrol engine, producing 256hp and 353Nm of torque. Power is delivered via a six-speed automatic transmission to an all-wheel drive system. Buick’s FlexRide system is included, offering four selectable driving modes: Normal, Tour, Sport and Off-Road. This flexibility is designed to appeal to Chinese buyers who increasingly expect SUVs to handle varied driving conditions, from urban traffic to rougher rural roads.
Positioning in the Chinese market
The Envision is positioned between the smaller Encore and larger Enclave in Buick’s SUV line-up for China. Its interior specification and technology place it against rivals such as the Audi Q5 and BMW X3, both of which have seen strong sales in China’s premium SUV sector. Buick’s focus on comfort, equipment and noise suppression reflects the priorities of its target buyers in the region.
Sales of the 2015 Envision are expected to begin in China later in 2014, following its Chengdu debut. Further details, including full equipment lists and pricing, are set to be announced at the show. For background on the Envision’s development and Buick’s SUV strategy in China, see Buick Envision Concept SUV Set for Production in China Next Year.
