2015 Hyundai Genesis spotted undisguised ahead of debut
Hyundai’s next-generation Genesis saloon has been seen completely undisguised, revealing the new exterior design ahead of its expected 2014 launch.
Hyundai’s 2015 Genesis saloon has been seen in public with no camouflage, giving the clearest look yet at the new design ahead of its official unveiling. The sighting confirms several styling changes for the second-generation model, which is expected to go on sale in 2014.
First Look: 2015 Hyundai Genesis Revealed Without Camouflage
- 2015 Hyundai Genesis seen without camouflage for the first time
- Second-generation saloon expected to launch in 2014
- New design departs from previous Genesis styling
- Engine details not yet officially confirmed
Exterior Design Changes
The undisguised car shows a front end with a larger, more prominent grille and sharper headlamp units, moving away from the softer lines of the outgoing model. The bodywork appears longer and lower, with a more defined shoulder line and a rear three-quarter profile that suggests a focus on executive saloon proportions. Door handles, window trims and light clusters are all production-ready, indicating the car is close to launch specification.
The new Genesis adopts a more assertive and modern look compared to its predecessor. The exterior styling is intended to appeal to buyers seeking a premium appearance, with details such as a sculpted bonnet, pronounced wheel arches and chrome accents. The overall effect is more dynamic, reflecting Hyundai’s ongoing efforts to elevate its design language and compete with established luxury brands.
Engine and Technical Expectations
Hyundai has not released official technical details for the new Genesis, but the current model is offered with a choice of V6 and V8 petrol engines, including a 3.8-litre V6 and a 5.0-litre V8. The new generation is expected to continue with a similar engine line-up, paired with an eight-speed automatic transmission and rear-wheel drive. All-wheel drive may be available in some markets, though this has not been confirmed for Europe.
| Engine | Transmission | Drive Layout |
|---|---|---|
| 3.3L V6 | 6-speed automatic | Rear-wheel drive |
| 3.8L V6 | 8-speed automatic | Rear-wheel drive |
| 4.6L V8 | 6-speed automatic (ZF) | Rear-wheel drive |
| 5.0L V8 | 8-speed automatic | Rear-wheel drive |
With the new model, Hyundai is likely to focus on improved efficiency and performance, aiming to meet the expectations of executive saloon buyers. Further details about power outputs, fuel economy and available technologies are expected to be revealed at the official launch.
Positioning and Market Strategy
The Genesis sits at the top of Hyundai’s saloon range, positioned above the Sonata and targeting premium models from established German and Japanese rivals. The new design aims to move the car further upmarket, with more assertive styling and a cabin expected to feature higher-grade materials and advanced technology. Hyundai’s intention is to attract buyers who might otherwise look to the likes of the BMW 5 Series or Mercedes-Benz E-Class, but with a value-led proposition.
- Genesis is Hyundai’s flagship executive saloon
- Targets buyers considering German and Japanese premium brands
- Shares platform with Genesis Coupe and Equus
- Focus for the new Genesis is on refinement and executive comfort
Anticipated Launch and Availability
Hyundai has not confirmed the official launch date, but the new Genesis is widely expected to make its debut at a major international motor show in early 2014. The North American International Auto Show in Detroit is a likely venue, given the Genesis’s importance in the US market. Pricing, detailed specifications and European availability will be announced closer to launch.
Background: Hyundai Genesis History and Related Models
The Hyundai Genesis was first introduced in 2008 as the brand’s flagship saloon, designed to challenge established executive cars. Built in Ulsan, South Korea, the Genesis has been offered primarily as a four-door saloon with a front-engine, rear-wheel drive layout. The model is related to the Genesis Coupe, which offers a sportier, two-door alternative, and the larger Equus saloon, which sits above the Genesis in some markets.
Throughout its production, the Genesis has been available with a range of engine options to suit different markets and buyer preferences. The availability of V6 and V8 engines, coupled with features such as advanced infotainment systems and driver assistance technologies, has positioned the Genesis as a credible alternative to more expensive rivals.
