2015 Lincoln Navigator launches in US with updated features and higher price
Lincoln’s 2015 Navigator enters US showrooms with a revised starting price of $62,475, new equipment, and a more upmarket interior aimed at luxury SUV buyers.
Lincoln has officially opened order books for the 2015 Navigator in the United States, marking a significant update for the brand’s flagship SUV. The new Navigator arrives with a higher starting price and a range of upgrades aimed at enhancing both luxury and performance. The base price for the 2015 model is now $62,475, an increase of $3,575 over the previous version. This price applies to the entry-level, rear-wheel drive configuration, with all-wheel drive available for an additional $3,575.
2015 Lincoln Navigator Launches in the US
Pricing Structure and Trim Options
The 2015 Navigator’s pricing reflects its move further upmarket. Buyers who want more features can opt for the Reserve trim, which adds $7,500 to the price. For those needing extra space, a long wheelbase version is available for an additional $2,165. These options allow customers to tailor the Navigator to their preferences, whether prioritising luxury, space, or capability. The price increases place the Navigator in direct competition with other premium SUVs, such as the Cadillac Escalade and Mercedes-Benz GL-Class, both of which are established choices in the segment.
| Model/Option | Additional Cost (USD) |
|---|---|
| Base Navigator (RWD) | $62,475 |
| All-Wheel Drive | +$3,575 |
| Reserve Trim | +$7,500 |
| Long Wheelbase Version | +$2,165 |
Interior and Equipment Upgrades
Lincoln has focused on elevating the Navigator’s interior quality and technology for 2015. The cabin now features high-grade leather upholstery, a bespoke headliner, and distinctive Ziricote wood trim, which is not commonly found in rivals. These materials are intended to boost the sense of luxury and refinement inside the vehicle. Additional features include power-retractable running boards and extra exterior badging, helping the new Navigator stand out from its predecessor.
- High-grade leather upholstery
- Ziricote wood trim
- Power-retractable running boards
- Lincoln Drive Control adaptive suspension
- 22-inch alloy wheels
The Lincoln Drive Control system is another key addition, offering continuously adaptive suspension that adjusts to road conditions for improved comfort and handling. Standard 22-inch alloy wheels on higher trims further enhance the Navigator’s presence and driving dynamics. These upgrades are part of nearly two dozen improvements made over the previous model, according to Lincoln.
Position in the Luxury SUV Market
Since its debut in the late 1990s, the Navigator has been an important model for Lincoln, helping to define the large luxury SUV segment in the US. With the 2015 update, Lincoln is aiming to appeal to both returning owners and new customers who are seeking greater refinement and advanced features. The price increase is matched by a longer list of standard equipment and higher-quality materials, which Lincoln hopes will justify the extra cost for buyers.
The expanded options list, including the Reserve trim and long wheelbase, means that buyers can select a Navigator that fits their specific needs, whether that be additional luxury or more interior space. The availability of all-wheel drive also ensures the Navigator remains a practical choice for those in regions with challenging weather or road conditions.
Comparison with Rivals and Market Impact
By increasing the base price and adding more premium features, Lincoln is positioning the 2015 Navigator to better compete with other full-size luxury SUVs. The Cadillac Escalade and Mercedes-Benz GL-Class are direct competitors, both offering similar levels of luxury, technology, and performance. The Navigator’s upgrades are designed to attract buyers who may have previously considered these alternatives, while also providing current Lincoln owners with reasons to stay loyal to the brand.
For the broader luxury SUV market, the 2015 Navigator’s launch signals Lincoln’s intention to remain a serious contender. The combination of new materials, advanced technology, and flexible options ensures that the Navigator stays relevant in a segment where customer expectations continue to rise. The price increase may be significant, but Lincoln is betting that the added value will resonate with both returning and new customers.
